Assistant Store Manager — Luxury Retail Leadership

Coach; Asheville (NC); On-site; USD 25,000 - 43,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking an Assistant Store Manager in Asheville, NC to partner with the Store Manager in driving sales performance, operational excellence, and team development on the sales floor.

You will lead by example, deliver exceptional customer experiences, uphold Coach’s service standards, manage omnichannel initiatives, and help grow talent while ensuring store compliance and safety.

Qualifications

• 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Ability to work in a fast-paced environment.
• Strong English language proficiency.

Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Skills

Leadership

Customer focus

Communication

Problem solving

Omni-channel

Microsoft Office

Job description

Coach is seeking an Assistant Store Manager in Asheville, NC to partner with the Store Manager in driving sales performance, operational excellence, and team development on the sales floor.

You will lead by example, deliver exceptional customer experiences, uphold Coach’s service standards, manage omnichannel initiatives, and help grow talent while ensuring store compliance and safety.