Assistant Store Coach

Rally House; Holland (MI); On-site; USD 23,000 - 34,000; Full time

Job summary

Rally House is seeking an Assistant Coach to support the Store Manager by driving daily performance, coaching the team, and maintaining a guest-focused environment in Holland, MI. This leadership role requires ownership of store outcomes and adherence to safety and policy standards while delivering exceptional customer experiences.

The ideal candidate has 3+ years in retail with at least 1 year in a supervisory capacity, and is available to work 40 hours weekly including day, evening, and

Qualifications

• 3+ years of experience in retail.
• 1+ year in a supervisory or team lead role.
• Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events.

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.
• Own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader-on-duty in the Head Coach’s absence.
• Lead execution of visual directives and seasonal transitions.
• Maintain store organization and back-of-house standards.
• Coach Team Captains and Teammates on visual expectations.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow-up.

Skills

Customer centric

Drives for results

Action oriented

Develops teams

Communicates effectively

Resilience

Education

Associates or Bachelor’s degree preferred

Job description

Rally House is seeking an Assistant Coach to support the Store Manager by driving daily performance, coaching the team, and maintaining a guest-focused environment in Holland, MI. This leadership role requires ownership of store outcomes and adherence to safety and policy standards while delivering exceptional customer experiences.

The ideal candidate has 3+ years in retail with at least 1 year in a supervisory capacity, and is available to work 40 hours weekly including day, evening, and