Assistant Product Manager

BenQ America Corp.; Costa Mesa (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

BenQ America Corp. is seeking an Assistant Product Manager to support the Consumer Projector line of business. The role focuses on forecasting, inventory and production planning, and system management across internal platforms.

You will help with product positioning, market analysis, and digital/Ecommerce marketing strategies to drive visibility and sales. Collaboration with Sales, Marketing, inbound, order desk, outbound, and RMA teams will be essential.

Qualifications

• 3–5 years of experience in product management or product marketing in consumer electronics or tech.
• Familiarity with digital marketing tools including SEO, content planning, and social media.
• Strong analytical skills and ability to interpret data for strategic decisions.
• Excellent communication across teams and with external partners.
• Proficiency in MS Office and experience with inventory or ERP systems.

Responsibilities

• Forecasting & Planning: optimize sell-in and production forecasts based on sell-through, inventory, and demand.
• Inventory Management: monitor aging stock and implement clearance strategies.
• Production Allocation: allocate resources across channels to meet market demand.
• System Management: maintain product details, part numbers, model configurations, and price lists.
• Data Management: analyze sales data to identify patterns and inform marketing and development strategies.
• Product Marketing: define product positioning using frameworks like STP and 4Ps.
• Market Analysis: analyze consumer behavior, competitors, and trends to guide strategy.
• Digital Marketing: apply SEO, content planning, social media, and influencer relations.
• E-commerce Expertise: leverage Amazon and other platforms to boost visibility and sales.
• Project Coordination: coordinate cross-functional activities for timely launches.

Skills

Analytical thinking

Communication

MS Office

ERP knowledge

Education

Bachelor’s degree in marketing, communications, business

Tools

Excel

PowerPoint

ERP systems

Job description

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality" to Life.

We are hiring an Assistant Product Manager to support our Consumer Projector Line of Business.

Duties & Responsibilities:

• Forecasting & Planning: To optimize sell-in and production forecasts and develop accurate forecasts based on sell-through rates, channel inventory levels, and market demand
• Inventory Management: Monitor aging inventory and efficiently implement strategies to clear out outdated stock
• Production Allocation: Manage and allocate production resources across channels to meet market demands
• System Management: Maintain product details in internal systems, including part number setup, model configurations, and regular updates to the internal price list and inter-company transfer pricing (ITP)
• Data Management: Analyze sales and performance data to identify patterns and insights to help plan marketing and development strategies

Product Marketing:

• Product Positioning: To define and optimize product positioning, use frameworks such as user journey mapping, the 3C model (Company, Customer, Competitor), STP (Segmentation, Targeting, Positioning), and the 4Ps (Product, Price, Place, Promotion)
• Market Analysis: Conduct an in-depth analysis of consumer behavior, competitor offerings, and market trends to inform product strategies
• Digital Marketing Knowledge: Demonstrate proficiency in digital marketing principles, including search engine results page (SERP) and keyword strategies, content planning, media and influencer relations, social media management, and event promotion
• E-commerce Expertise: Leverage experience with Amazon and other e-commerce platforms to optimize product visibility and sales performance
• Project Coordination: Help coordinate cross-functional activities with departments such as Sales, Marketing, inbound, order desk, outbound, and RMA teams to ensure timely product launches and smooth operations
• Customer and User Feedback: Gather feedback from users and stakeholders to identify areas for improvement and help inform future product outlooks

Required Experience, Knowledge, Skills, and Abilities:

• 3-5 years of experience in product management, product marketing, or a related field, preferably within consumer electronics or technology industries
• Familiarity with digital marketing tools and strategies, including SEO, content planning, and social media, is preferred
• Strong analytical skills with the ability to interpret data and make strategic decisions
• Excellent communication skills to collaborate across teams and with external partners
• Proficiency in Microsoft Office (Excel, PowerPoint) and experience with inventory or ERP systems are a plus

Education:

• Education: Bachelor’s degree in marketing, Communications, Business, or a related field

Compensation:

Based on experience, we offer a very competitive base salary plus a bonus