Senior Marketing Specialist

BenQ America Corp.; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

BenQ America Corp. is seeking a Senior Marketing Specialist to drive PR and media outreach, optimize content, and lead digital marketing initiatives for consumer displays, including Mac-focused products.

You will develop and execute annual PR plans, manage product launch events, build media relationships, and analyze data with Google Analytics to inform campaigns and improve performance. This full-time, office-based role offers a base salary plus bonus and requires 3–6 years of PR experience.

Qualifications

• 3–6 years of PR experience required, preferably with leading agencies or international brands.
• Knowledge of the nationwide media landscape is essential.
• Strong proficiency in Google Analytics to track campaigns and derive insights.
• Bachelor’s degree or higher in PR, Marketing, or Communications (or related field).

Responsibilities

• Lead PR/media outreach and influencer campaigns.
• Plan and execute digital marketing and events.
• Localize materials for US audiences and coordinate with HQ.
• Report results and insights to HQ and internal teams.

Skills

PR experience

Media relations

Digital marketing

Google Analytics

Team player

Education

Bachelor's degree

PR/Marketing/Communications related field

Tools

Google Analytics

Job description

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality" to Life.

The Senior Marketing Specialist will work with company partners to spearhead PR/media outreach, optimize strategic marketing content, plan and execute digital marketing, run influencer marketing campaigns, and plan events. This role strongly emphasizes using PR/media relations to reach target audiences across consumer product lines, with a special focus on our displays designed for Mac® users.

Duties & Responsibilities:

The Senior Marketing Specialist will help build BenQ’s reputation as a leading consumer electronics brand across the country through brand communication, product communication, media relations, and support for various marketing initiatives, including in-person media/influencer events.

• Work on annual/quarterly PR plans by referring to the guidance from BenQ HQ
• Lead the PR communication for major product launch events or other marketing events across product lines
• Localize materials from global HQ to fit with local media requirements
• Identify strategic media opportunities by working with other teams inside the company
• Build up strong relationships with nationwide/global media to increase familiarity with the company and its products
• Build relationships with influencers, develop and execute influencer marketing plans to promote BenQ brand and products
• Handle media inquiries/interviews / local crisis when necessary
• Report to HQ about local PR work
• Plan and execute product go-to-market campaigns, covering each touchpoint from awareness, consideration, to conversion with consumers
• Collect and analyze data using Google Analytics 4 and other relevant tools to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media

Required Experience, Knowledge, Skills, and Abilities:

• At least 3-6 years of PR experience
  • Candidates from leading PR agencies or int’l brands preferred
• Knowledge of the nationwide media landscape needed
• Strong understanding of Google Analytics, with the ability to organize, track, and analyze data per campaign
• Diligent worker and team player

Education:

• Bachelor’s degree or above required: PR, Marketing and Communications, or related field preferred

Position Type:

• Full-Time
• Office Based

Compensation:

• Based on experience; we offer a competitive base salary plus bonus