Assistant Marketing Manager

revloncorporate; New York (NY); Hybrid; USD 120,000 - 200,000; Full time

Job summary

Revlon is seeking a senior marketing leader to partner with the Global Marketing Director and VP in developing and executing plans for prestige skincare and brand storytelling across all touchpoints. Plans to address overall franchise strategy, base business activations and new product launches globally.

Opportunity to own projects end-to-end on ad hoc basis. You will own end-to-end projects, coordinate with cross-functional teams, manage launch kits, and ensure alignment across regions.

Job description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high‑quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman‑led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance‑free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio‑which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances‑is sold around the world through prestige, professional, mass, and direct‑to‑consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days

Job Details

Assist Marketing Director & VP in the development of marketing plans (and execution) for prestige Skincare, telling bigger, better stories consistently across all marketing touchpoints. Plans to address overall franchise strategy, base business activations and new product launches globally. Opportunity to own projects end-to-end on ad hoc basis.

Responsibilities

Product Development

• Assist the Global Marketing Director & VP in all aspects of innovation from ideation to launch.
• Assist in developing NPD briefs for cross functional teams, outlining consumer insight, opportunity, objective, strategies and concept; recommend pricing, cost of good structure and evaluate business opportunity based on internal and external indicators (competitive, internal benchmarks) working closely with Finance.
• Identify target claims (consumer, clinical etc.) for storytelling based on competition and 'blue sky' thinking.
• Lead preparation of required Project Gate Materials (IDP) and supporting documents
• Maintain appropriate coordination with all regions, ensuring key stake holders feedback and comments are heard (within reason).
• Monitor industry competitively for inspiration on product, form, claims, etc. with US and China market top of mind.

Base Business

• Help identify and calendarize base business re-supports, guiding development of go-to-market toolkit.
• Create concepts and communication strategy for storytelling, optimizing for platforms.

Project Management

• Initiate and track product/project through various project management systems.
• Attend interdepartmental meetings to document project progress and individual commitments.
• Create product codes for all NPD development in the timeline.
• Assist in the timely execution of all Global Marketing deliverables.
• Maintain global market communications documents to ensure markets have up to date information for all projects. Respond to market requests in a timely fashion and assist them with procuring brand assets for local activations.

Launch toolkits

• Manage claims process, how-to, samples, copy points, product images.
• Coordinate promotional material and campaign assets.
• Development of launch kits to share with countries.

Creative Asset Management

• Key liaison for markets on franchise assets - track usage, expiration of creative and ensure product shots are available.
• Review and approve all artwork - packaging and creative -owning process, keeping track of stakeholder's comments and concerns and approvals .
• Assist in developing Creative briefs as required.
• Contribute to the development and execution of global brand assets (go-to-market toolkit)
• Lead merchandising briefs, ensuring elements on time and within cost targets and relevant for markets.
• Route all creative internally to key stakeholders for alignment/approval (including Legal)

Analysis

• Holistic and detailed understanding of brand in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
• Measure and track performance vs Brand KPIs, volume, share and profit objectives.
• Continuously monitor performance and make recommendations for SKU rationalization.
• Monitor feedback on new launches (incrementality to business, cannibalization etc.), following up with markets for data, qualitative and quantitative to draw actionable insights.

Team Tasks

• Support senior team in daily tasks.
• Coordinate the preparation of all Global Marketing owned meeting agendas.
• Capture critical next steps and decisions and distribute to the relevant stakeholders.