Assistant Marketing Manager

AutoZone; Memphis (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

AutoZone is seeking an Assistant Marketing Manager, Media to lead paid social strategy, execution, measurement, and optimization. This role collaborates with agency partners, platform teams, and internal marketing groups to ensure campaign effectiveness and alignment with business goals.

The candidate will help strengthen media operations through workflows, QA, documentation, and reporting tools, while supporting Senior Marketing Manager with performance reporting and test-and-learn initiatives.

Qualifications

• Experience developing and executing paid social campaigns.
• Ability to own tagging and measurement frameworks.
• Collaborates with agency partners and internal teams to align campaigns.

Responsibilities

• Develop and execute a paid social strategy.
• Own platform management and tagging standards.
• Collaborate with organic social, brand, and creative teams.
• Create workflows and QA processes to improve media operations.
• Support reporting, testing, and marketing mix analyses.

Skills

Media planning

Paid social

Campaign optimization

Measurement

Tools

Tagging frameworks

Analytics dashboards

Job description

An Assistant Marketing Manager, Media understands how to develop and execute a marketing plan with a customer first approach, how media and creative work together, and the complexities of an evolving media landscape.

The person in this role is responsible for the strategy, execution, measurement, and optimization of paid social campaigns. This includes direct platform management, ownership of tagging and measurement frameworks, collaboration with agency and platform partners, and close partnership with organic social, brand, and creative teams to ensure campaign effectiveness and alignment.

This position also plays a key role in strengthening media operations through the development of workflows, quality assurance processes, documentation, and reporting tools that support efficient campaign execution and ongoing business performance analysis.

The person in this role assists the Senior Marketing Manager with a variety of projects, including media performance reporting, competitive media analyses, marketing mix modeling support, budget reporting, category sales reporting, and test-and-learn initiatives. Developing strong partnerships with cross-functional teams including Marketing, Ecommerce, Merchandising, Store Operations, IT, and agency partners is essential.

This person will consistently seek opportunities to improve processes, identify and execute innovative media tests, stay current on emerging platform capabilities and AI-driven media buying solutions, and coordinate activities with internal stakeholders, media vendors, and agency partners.