Assistant Marketing Manager

DigitalPlusSolutions; Overland Park (KS); On-site; USD 50,000 - 70,000; Full time

Job summary

DigitalPlusSolutions based in Overland Park, Kansas, is looking for a skilled marketing professional to develop and execute creative marketing strategies. The role involves managing end-to-end marketing campaigns and creating engaging content to attract our target audience.

Ideal candidates will hold a BSc/MSc in Marketing with demonstrable experience in devising effective campaigns. Up-to-date knowledge of marketing trends is essential to succeed in this role.

Qualifications

• Demonstrable experience in marketing with a willingness to learn.
• Proven track record of leading marketing campaigns.
• Up-to-date knowledge of online marketing trends.

Responsibilities

• Develop strategies to drive qualified traffic to the company.
• Manage successful marketing campaigns from ideation to execution.
• Produce engaging content for website and blog.

Skills

Marketing strategy development

Campaign implementation

Content creation

Analytical skills

Cross-channel marketing

Education

BSc/MSc degree in Marketing

Job description

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay‑per‑click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Qualifications

• BSc/MSc degree in Marketing or a related field.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading cross‑channel marketing campaigns that engage, educate and motivate.
• A sense of aesthetics and a love for great copy and witty communication.
• Up‑to‑date knowledge of the latest trends and best practices in online marketing and measurement.