Assistant Director, Pre-College & Non-Degree Enrollment

George Washington University; Washington (District of Columbia); Hybrid; USD 47,000 - 78,000; Full time

Benefits offered by this job

Healthcare benefits

Tuition assistance

Hybrid work arrangements

Job summary

George Washington University is seeking an Assistant Director, Pre-College and Non-Degree, Slate to lead recruitment, engagement, and enrollment efforts across Undergraduate and Graduate programs, combining strategy with hands-on CRM campaign execution.

You will map student journeys, craft content with teams, and configure Slate with campus partners (IT, Registrar, and advising) to support data-driven decisions. The role is hybrid and based at Foggy Bottom, Washington, DC.

Qualifications

• Bachelor's degree in an area of specialization with 2 years relevant experience, or a Master's degree or higher.
• Experience using CRM systems to execute marketing campaigns and track engagement.
• Strong analytical skills to evaluate campaigns and optimize engagement.
• Experience in higher education recruitment or enrollment communications is preferred.

Responsibilities

• Collaborate with the Senior Slate Administrator on technical implementation, configurations, enhancements, testing and QA for Pre-College and Non-Degree programs.
• Build queries, manage routine data uploads, and support document management within Slate.
• Document communication workflows and CRM processes for internal staff and partner offices.
• Coordinate with IT, Registrar and Academic Advising on data, system integrations (Banner), and reporting.
• Develop and maintain comprehensive annual communication plans and student journeys.

Skills

CRM communications

Data-driven decision making

Cross-functional collaboration

Strategic marketing planning

Marketing automation experience

Education

Bachelor's degree + 2 years relevant experience OR Master's degree or higher

Degree in communications, marketing, business, or related field

Tools

Slate CRM

Salesforce

HubSpot

Microsoft Dynamics

Banner integration

Job description

George Washington University is seeking an Assistant Director, Pre-College and Non-Degree, Slate to lead recruitment, engagement, and enrollment efforts across Undergraduate and Graduate programs, combining strategy with hands-on CRM campaign execution.

You will map student journeys, craft content with teams, and configure Slate with campus partners (IT, Registrar, and advising) to support data-driven decisions. The role is hybrid and based at Foggy Bottom, Washington, DC.