Assistant Director, Pre-College and Non-Degree, Slate

George Washington University; Washington (District of Columbia); Hybrid; USD 47,000 - 78,000; Full time

Benefits offered by this job

Healthcare benefits

Tuition assistance

Hybrid work arrangements

Job summary

George Washington University is seeking an Assistant Director, Pre-College and Non-Degree, Slate to lead recruitment, engagement, and enrollment efforts across Undergraduate and Graduate programs, combining strategy with hands-on CRM campaign execution.

You will map student journeys, craft content with teams, and configure Slate with campus partners (IT, Registrar, and advising) to support data-driven decisions. The role is hybrid and based at Foggy Bottom, Washington, DC.

Qualifications

• Bachelor's degree in an area of specialization with 2 years relevant experience, or a Master's degree or higher.
• Experience using CRM systems to execute marketing campaigns and track engagement.
• Strong analytical skills to evaluate campaigns and optimize engagement.
• Experience in higher education recruitment or enrollment communications is preferred.

Responsibilities

• Collaborate with the Senior Slate Administrator on technical implementation, configurations, enhancements, testing and QA for Pre-College and Non-Degree programs.
• Build queries, manage routine data uploads, and support document management within Slate.
• Document communication workflows and CRM processes for internal staff and partner offices.
• Coordinate with IT, Registrar and Academic Advising on data, system integrations (Banner), and reporting.
• Develop and maintain comprehensive annual communication plans and student journeys.

Skills

CRM communications

Data-driven decision making

Cross-functional collaboration

Strategic marketing planning

Marketing automation experience

Education

Bachelor's degree + 2 years relevant experience OR Master's degree or higher

Degree in communications, marketing, business, or related field

Tools

Slate CRM

Salesforce

HubSpot

Microsoft Dynamics

Banner integration

Job description

I. JOB OVERVIEW

Enrollment and Student Success (ESS) is a mission-driven organization providing a cohesive experience throughout all phases of the student lifecycle, from the admissions and enrollment process through graduation and beyond, by supporting a connected, comprehensive, and student-centered approach to the student experience. ESS includes the offices of undergraduate admissions, graduate enrollment, career services, student financial assistance and student success. ESS is committed to a student-first mentality, utilizing a data-driven approach to continuous assessment and improvement across the organization. Most importantly, our goal is to ensure an outstanding experience for students.

Reporting to the Senior Slate Administrator, the Assistant Director, Pre-College and Non-Degree, Slate focuses on driving Pre-College and Non-Degree recruitment, engagement, and enrollment and CRM planning across both the Undergraduate Admissions and Graduate instances of Slate. This role bridges recruitment strategy with hands-on campaign execution-developing multi-channel communication plans, mapping student journeys, and crafting compelling content with the Program Manager, Enrollment, while collaborating with the Senior Slate Administrator on the underlying technical implementation and workflow builds within Slate.

The Assistant Director supports business processes that allow staff to work smarter and more efficiently in support of critically important department and university goals. This individual documents communication workflows and Slate business processes for Pre-College and Non-Degree programs and college partners, serving as a key liaison between recruitment strategy and CRM functionality.

Responsible for the day-to-day management of the Pre-college and Non-degree portion of the Undergraduate Admissions and Graduate instances of Slate CRM and acts as one of the Slate Captains within the Office for Student Success. This includes:

• Collaborative Technical Implementation: Collaborate with the Senior Slate Administrator on technical implementation, configuration, enhancements, testing, and quality control for forms, applications, communication flows, and portals related to Pre-College and Non-Degree programs.
• Query & Data Uploads: Build queries, manage routine data uploads, and support document management within Slate under the guidance of the Senior Slate Administrator.
• Process Documentation & Training: Document communication workflows, CRM business processes, and campaign schedules for internal staff and partner offices across campus.
• Integration & Systems Liaison: Work in coordination with the Senior Slate Administrator and campus partners (IT, Registrar, Academic Advising) regarding Pre-College and Non-Degree data, system integrations (Banner), and reporting requirements.

2. Operational & Event Support

• Recruitment & Event Support: Support large-scale Pre-College and Non-Degree admissions and recruitment events, including event registration setup and communication outreach in Slate.
• Operational Backup: Serve as a secondary backup to the Student Experience Program Associate, specifically in areas related to international student processing, support, and Banner system coding.

3. Strategic Communication, Marketing & Student Engagement

• Strategic Communication Planning: Develop, implement, and maintain comprehensive annual communication plans and student journeys for Pre-College and Non-Degree programs, establishing clear timelines, target audiences, messaging strategies, and engagement goals from inquiry through enrollment.
• Student and Family Engagement: Design and coordinate targeted, audience-specific communication strategies for prospective students, applicants, admitted students, and families to support recruitment, onboarding, and continued engagement.
• Campaign Performance and Optimization: Monitor and evaluate communication effectiveness using key metrics (open rates, click-throughs, response rates, and application conversions) to continuously refine strategies and boost engagement.
• Cross-Functional Marketing Collaboration: Partner with the Program Manager, Enrollment Operations to ensure alignment with recruitment messaging, campaign calendars, and promotional materials with institutional branding and enrollment priorities

Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications

• CRM Communication Experience: Experience utilizing CRM systems (such as Slate, Salesforce, HubSpot, or Microsoft Dynamics) to execute marketing campaigns, automate communications, build forms/queries, and track student engagement.
• Data-Driven Decision Making: Strong analytical skills to evaluate campaign performance, track conversion funnel metrics, and optimize engagement strategies.
• Cross-Functional Collaboration: Strong interpersonal and written communication skills with the ability to collaborate effectively with technical admins, marketing teams, academic departments, and enrollment leadership.
• Strategic Marketing and Communication Planning: Demonstrated experience developing and implementing comprehensive, multichannel communication plans, including audience segmentation, content development, campaign scheduling, marketing automation, and performance assessment. Experience with higher education recruitment or enrollment communications is strongly preferred.
• Experience in CRM management, digital marketing, or related fields, demonstrating a track record of successful CRM utilization and customer engagement strategies, is desirable.

Hiring Range

$47,073.26 - $77,725.62

GW Staff Approach to Pay

How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

Campus Location

Foggy Bottom, Washington, D.C.

College/School/Department

Academic Affairs

Family

Enrollment Services

Sub-Family

Admissions

Stream

Individual Contributor

Level

Level 2

Full-Time/Part-Time

Full-Time

Hours Per Week

40

Work Schedule

8:30am-5:30pm, Monday-Friday, some nights and weekends

Will this job require the employee to work on site?

Yes

Employee Onsite Status

Hybrid

Telework

Yes

Required Background Check

Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search

Special Instructions to Applicants

Employer will not sponsor for employment Visa status

Internal Applicants Only?

No

Posting Number

S014556

Job Open Date

11/06/2026

Background Screening

Successful Completion of a Background Screening will be required as a condition of hire.

EEO Statement

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.