Assistant Director of Enrollment Growth & Conversion

Paycom - ATS; Montpelier, Northern (VT, KY); Hybrid; USD 51,000 - 58,000; Full time

Job summary

Vermont College of Fine Arts (VCFA) is seeking an Assistant Director of Enrollment Operations & Student Conversion. This role oversees enrollment workflows, CRM systems, and conversion strategies for graduate, online, hybrid, and potential non-degree offerings.

The position supports prospective students from inquiry through enrollment and collaborates across departments to ensure data-informed processes and efficient operations.

Qualifications

• Bachelors degree or comparable professional experience.
• Strong experience with digital recruitment, CRM systems, or enrollment operations tools.
• Strong organizational, analytical, and project management skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience working in higher education, operations, or student services preferred.

Responsibilities

• Manage enrollment operations and applicant workflow systems.
• Oversee application processing and enrollment communications.
• Monitor application completion and student progression through the enrollment funnel.
• Coordinate operational support for virtual and in-person enrollment initiatives.
• Coordinate application movement through faculty and program chair review, and support timely communication of admission decisions back to prospective students, to include faculty reviewer training, portfolio rubric management, and interview scheduling.
• Serve as the primary liaison to VCFA's Financial Aid Office, coordinating with Student Affairs, Academic Affairs, and Operations on onboarding and enrollment processes.
• Use CRM data, workflows, and reporting tools to monitor and support enrollment operations and applicant conversion.
• Leverage enrollment dashboards and reporting tools to track conversion trends.
• Flag CRM data integrity issues affecting applicant records to the appropriate designee for resolution.
• Partner with the Associate Director of Enrollment Systems on system configuration and integration needs that affect day-to-day enrollment operations.
• Monitor inquiry-to-application and application-to-enrollment conversion metrics.
• Identify and address enrollment funnel delays and process inefficiencies.
• Own all Applicant-to-Matriculated messaging, including day-to-day content cadence for individual-applicant communications; coordinate with the Digital Recruitment & Community Engagement AD on shared content standards and voice.
• Foster a strong partnership with the Associate Director of Digital Recruitment and Community Engagement through the matriculation process for prospective students.
• Monitor post-admit yield and melt trends, including losses to peer institutions, and support strategies to improve deposit-to-enrollment retention.
• Plan and execute pre-residency admitted-student experiences to reduce melt once accepted.
• Coordinate with the Registrar's Office on international student compliance requirements (F-1/SEVIS reporting) as part of the enrollment and onboarding process.

Skills

Digital recruitment

CRM systems

Enrollment operations

Project management

Communication

Analytical skills

Education

Bachelor's degree or comparable professional experience

Job description

Vermont College of Fine Arts (VCFA) is seeking an Assistant Director of Enrollment Operations & Student Conversion. This role oversees enrollment workflows, CRM systems, and conversion strategies for graduate, online, hybrid, and potential non-degree offerings.

The position supports prospective students from inquiry through enrollment and collaborates across departments to ensure data-informed processes and efficient operations.