Remote Lead, Digital Recruitment & Community Engagement

Paycom - ATS; Montpelier (VT); On-site; USD 51,000 - 58,000; Full time

Job summary

Vermont College of Fine Arts seeks an Assistant Director of Digital Recruitment & Community Engagement to lead digital recruitment, audience engagement, and online outreach for graduate, online, and hybrid programs. You will build visibility, grow prospective communities, and manage campaigns across social media, email, and digital channels.

The role partners with Academic Affairs, external vendors, and leadership to expand enrollment reach, with in-person residencies and events as part of the

Qualifications

• Bachelor's degree or comparable professional experience.
• Experience in digital communications, recruitment, marketing, higher education, media, or related fields.
• Strong social media, digital engagement, and storytelling skills.
• Experience with CRM systems and digital communication platforms preferred.
• Excellent written, verbal, and organizational skills.
• Ability to work collaboratively across departments and teams.
• Interest in arts education and creative communities preferred.

Responsibilities

• Lead recruitment engagement strategies across digital platforms and online communities.
• Develop and execute digital recruitment campaigns supporting graduate, online, and hybrid offerings.
• Manage prospective student engagement initiatives across social media and digital communication platforms.
• Support audience growth and lead generation initiatives targeting diverse student populations and learning communities.
• Manage day-to-day execution of paid digital advertising campaigns, including creative approval, performance monitoring, and budget pacing, in coordination with the CEMO.
• Collaborate with faculty, students, alumnx, and staff to develop recruitment-focused storytelling initiatives.
• Support creation and distribution of short-form video, livestream content, webinars, digital campaigns, and online engagement materials.
• Coordinate audience engagement content across multiple digital channels.
• Own all Inquiry-to-Applicant messaging
• Serve as the ongoing personal counselor for an assigned portfolio of prospective students, providing direct phone/email guidance and maintaining that relationship.
• Coordinate virtual and in-person recruitment events including information sessions and residency experiences, webinars, livestreams, online portfolio reviews, and digital engagement experiences.
• Support development of online student engagement and community-building initiatives.
• Assist with communication and outreach efforts involving students, alumnx, faculty, and prospective students.

Skills

Digital recruitment

Social media

Storytelling

Content marketing

CRM systems

Campaign management

Written communication

Verbal communication

Education

Bachelor's degree

Tools

CRM platforms

AI-assisted communication tools

Job description

Vermont College of Fine Arts seeks an Assistant Director of Digital Recruitment & Community Engagement to lead digital recruitment, audience engagement, and online outreach for graduate, online, and hybrid programs. You will build visibility, grow prospective communities, and manage campaigns across social media, email, and digital channels.

The role partners with Academic Affairs, external vendors, and leadership to expand enrollment reach, with in-person residencies and events as part of the