Assistant Director of Enrollment Data and Analytics

dbucareers; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

dbucareers seeks an Assistant Director of Enrollment Data and Analytics to oversee data needs for Undergraduate Enrollment, working with University Communications and enrollment teams to generate timely reports on prospects, applicants, and enrollment flows. The role requires BI expertise, Slate CRM proficiency, and strong data governance for FERPA compliance.

The position engages with external data sources, manages reporting pipelines, and supports enrollment counselors with data-driven

Qualifications

• Bachelor's degree in BI/Analytics/CS or similar field.
• Experience using BI software for reporting.
• Experience designing and executing reports within a CRM.
• Experience with data visualization.
• Familiarity with data security policies and FERPA.
• Admission or recruitment experience in higher education preferred.
• Prefer at least three years reporting with Slate CRM.
• Prefer experience with SQL.

Responsibilities

• Build queries, populations, rules, and reports for all enrollment functions in Slate.
• Manage all origin and lead sources.
• Assist in developing portals for departmental use.
• Ensure Slate users follow data security policies.
• Deliver reports on enrollment data, processing, and planning for assessment and surveys.
• Provide interpretation of reports as required.
• Oversee integration from external data sources into the CRM.
• Serve on the CRM Steering Committee.
• Provide on-demand data and reports for enrollment divisions.
• Produce weekly Enrollment Reports for freshman, transfer, and professional studies.
• Produce monthly College Enrollment Reports.
• Liaise with data partnerships including EAB for data verification.
• Oversee loading of enrollment lists and coding into the CRM.
• Manage data for enrollment communication tracks (texts, emails, prints).
• Run queries for CRM list extraction.
• Support Undergraduate and Graduate Enrollment data coordinators.
• Attend marketing and enrollment leadership meetings.

Skills

BI software

CRM reporting

Data visualization

SQL

Data security

Education

Bachelor's degree in Business Intelligence/Analytics/CS

Master's degree preferred

Tools

Technolutions Slate CRM

Job description

Basic Requirements

Must be a Christian and a member of a church that holds to Jesus Christ as Lord and Savior, believing in the New and Old Testaments of the Holy Bible.

DBU requires employees to follow all University policies and procedures, which exist to support the Christian mission of DBU and includes, but is not limited to, a Christian Code of Conduct.

General Objectives

The Assistant Director of Enrollment Data and Analytics will serve as the primary overseer for all data-related needs within the Undergraduate Enrollment division pertaining to prospects, applicants, accepted students, and returning students. Responsibilities include providing timely reports to the Undergraduate Enrollment division and the University Communications division to help in the analysis of current and upcoming enrollment cycles. The Assistant Director will serve as the primary liaison with enrollment partners who provide data lists and other pertinent information for the undergraduate enrollment division. The Assistant Director will be available to help assist other enrollment divisions with data-related needs.

Qualifications

• Bachelor's degree in Business Intelligence, Analytics, Computer Science, or similar field; Master's degree preferred.
• Experience using Business Intelligence software for reporting
• Experience designing and executing reports within a CRM platform
• Experience with data visualization
• Familiarity with data security policies and best practices related to PII and FERPA
• Prior admission or recruitment experience within higher education is preferred
• Prefer at least three years of experience creating reports and analyzing data with Technolutions Slate CRM
• Prefer experience with SQL

Specific Responsibilities

• Build queries, populations, rules, and reports for all enrollment functions within Slate
• Manage all origin and lead sources
• Assist in developing portals for departmental use
• Ensure Slate users follow data security policies and parameters
• Manage and deliver reports on enrollment data, processing, and other strategic efforts for internal assessment and planning, institutional surveys, and historical data capture
• Provide interpretation of all reports as required
• Oversee seamless integration from all external data sources into the CRM
• Serve on the CRM Steering Committee
• Provide data and reports on-demand to answer specific questions posed by the enrollment divisions or other departments
• Produce weekly Enrollment Reports that cover freshman, transfer, and professional studies
• Produce monthly College Enrollment Reports
• Serve as the primary data liaison with all enrollment partnerships involving data transfer and validation
• Serve as the primary data liaison with EAB, providing data verification and validation, as well as any necessary lists for items such as DIQ Launch, admissions applications, and application campaigns
• Oversee the receiving and loading of all enrollment lists, ensuring to properly code them into the CRM
• Manage data as necessary for enrollment communication tracks, including text messages, mass emails, targeted emails, and print pieces
• Run queries for list extraction from the CRM
• Provide ongoing recruitment and CRM data support for Undergraduate Enrollment counselors as needed
• Provide support for Graduate Enrollment data coordinators
• Provide primary data support for any enrollment-related initiative
• Attend all necessary marketing and enrollment leadership meetings
• Perform other duties as assigned by the Assistant Vice President for Communications, Senior Vice President, and President

Work Schedule

This is a full-time position with regular office hours between 8:00 a.m. - 5:00 p.m., Monday-Friday.

Work Location

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211