Athletics Digital Media Lead - Strategy & Engagement

Ohio State University; North Carolina; On-site; USD 75,000 - 110,000; Full time

Job summary

Ohio State University’s Athletics Marketing unit seeks an Assistant Director of Digital Media to lead the department’s digital presence across official channels, YouTube, and emerging platforms. Reporting to the Director, Digital, this role shapes the digital vision, guides content strategy, analyzes metrics, and collaborates with Creative Content, Marketing, Digital Marketing and Communications teams.

It also oversees the Athletics Digital Media student intern program, mentoring students and

Qualifications

• Bachelor's degree or equivalent experience.
• 2 years of relevant digital media experience required.
• 2–4 years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area.
• Experience developing and executing digital content strategies across multiple social platforms.
• Strong written and verbal communication, organizational, and analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Willingness to work nights, weekends, and holidays for athletics events.

Responsibilities

• Lead digital content strategies across social platforms.
• Direct social media strategy and emerging platforms.
• Collaborate with Marketing, Creative Content, Digital Marketing and Communications teams.
• Analyze analytics to inform content planning and platform optimization.
• Mentor Athletics Digital Media student interns.
• Ensure consistent brand voice and storytelling across channels.

Skills

Digital media

Social media strategy

Content planning

Audience engagement

Written and verbal communication

Analytical skills

Education

Bachelor's degree or equivalent experience

2-4 years of relevant experience

Master's degree (desirable)

Job description

Ohio State University’s Athletics Marketing unit seeks an Assistant Director of Digital Media to lead the department’s digital presence across official channels, YouTube, and emerging platforms. Reporting to the Director, Digital, this role shapes the digital vision, guides content strategy, analyzes metrics, and collaborates with Creative Content, Marketing, Digital Marketing and Communications teams.

It also oversees the Athletics Digital Media student intern program, mentoring students and