Athletics Digital Media Lead: Fan Engagement

Ohio State University; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

Retirement plan

Job summary

Ohio State University on the Columbus campus seeks an Assistant Director of Digital Media to lead its Athletics Marketing digital presence across official channels, YouTube, and emerging platforms. You will shape the department’s digital vision and ensure consistent brand representation across all platforms.

You will direct social media strategy, plan content, analyze analytics, mentor staff, and oversee the Athletics Digital Media student intern program to support daily content needs and

Qualifications

• Bachelor’s degree or equivalent experience with 2 years of relevant digital media experience.
• 2-4 years of progressive full-time experience in digital media, social media strategy, or related area.
• Ability to plan, execute and optimize digital content across multiple social platforms.

Responsibilities

• Direct social media strategy and guide development of emerging digital platforms.
• Lead planning and execution of digital content strategies to support fan engagement and revenue goals.
• Collaborate with Creative Content, Marketing, Digital Marketing and Communications teams.
• Analyze digital analytics and performance metrics to inform content planning and platform optimization.
• Mentor and train staff and oversee the Athletics Digital Media student intern program.

Skills

Social media strategy

Content planning

Audience engagement

Written communication

Verbal communication

Project management

Education

Bachelor's degree or equivalent experience

Master’s degree (desired)

Tools

Social media analytics platforms

Content management tools

Short-form video workflows

Job description

Ohio State University on the Columbus campus seeks an Assistant Director of Digital Media to lead its Athletics Marketing digital presence across official channels, YouTube, and emerging platforms. You will shape the department’s digital vision and ensure consistent brand representation across all platforms.

You will direct social media strategy, plan content, analyze analytics, mentor staff, and oversee the Athletics Digital Media student intern program to support daily content needs and