Assistant Brand Manager

Lancaster Colony Corp; Columbus (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

An established industry player is seeking an Assistant Brand Manager to provide vital marketing support and business analysis. This role involves developing and executing brand strategies to meet business targets, collaborating with cross-functional teams, and utilizing data analytics to drive brand performance. The ideal candidate will have a strong background in marketing, with a focus on consumer insights and brand management. This is a fantastic opportunity to make a significant impact in a dynamic environment, where your contributions will help shape the future of well-known food brands.

Qualifications

• BA/BS in Marketing or Business required; MBA preferred.
• Strong analytical skills with a focus on data-driven decision making.

Responsibilities

• Assist in developing and implementing marketing objectives and strategies.
• Monitor brand health performance using internal and external data.

Skills

Analytical Skills

Brand Management

Marketing Strategy

Business Analysis

Consumer Promotion

Education

BA/BS Degree in Marketing

MBA

Tools

IRI/Nielsen

PowerBI

Job description

About Us

T. Marzetti Company, a wholly owned subsidiary of Lancaster Colony Corporation (NASDAQ: LANC), is a manufacturer and marketer of specialty food products for the retail and foodservice markets. Our retail brands include Marzetti, New York Bakery, and Sister Schubert’s, along with exclusive license agreements for Olive Garden dressings, Chick-fil-A sauces, and Buffalo Wild Wings sauces. Our foodservice business supplies many top restaurant chains in the United States.

Overview

We kindly request that recruitment agencies and staffing firms refrain from submitting unsolicited resumes to our company. Any resumes sent without prior agreement and proper submittal into the ATS will be considered the property of T. Marzetti, and we reserve the right to contact those candidates without any obligation to pay a fee.

The Assistant Brand Manager provides day-to-day marketing support and business analysis to ensure brand management activities are implemented in a timely and cost-effective manner. This individual is responsible for assisting in delivering specified business targets (volume, profit, market share) through the development and execution of brand strategies and plans.

Responsibilities

Brand Management

• Assist in developing and implementing short- and long-term marketing objectives and strategies. Participate in the development and lead the execution of brand plans and tactics to meet brand, business, and financial goals.
• Support the Brand Manager or Director in forecasting for assigned business.
• Prepare brand briefs and presentations, including business plans and sales meetings. Collaborate with agency partners as necessary.
• Monitor business and brand health performance using internal and external data resources to identify issues and opportunities to drive brand development and volume performance.
• Evaluate data such as IRI data and PowerBI to develop a comprehensive understanding of business and market influencers.
• Prepare monthly consumption and shipment reports.
• Conduct additional analyses as needed (competitive analysis, panel data analysis, distribution gap analysis, etc.).
• Assist in developing consumer promotional programs and manage their execution.
• Work closely with Sales, Strategies, and Insights teams on responses to sales requests regarding products, promotions, and research.
• Coordinate with agency partners to execute promotional plans, including shopper marketing programs.

Planning and P&L Management

• Assist in developing annual strategic business plans, targets, and initiatives.
• Support the achievement of net sales and gross margin targets by delivering against the Annual Operating Plan (AOP).
• Measure and analyze the results of consumer programs throughout the year.
• Lead monthly forecasts for assigned brands in collaboration with Sales Planning & Demand Planning teams.
• Analyze market data to identify opportunities and trends.
• Implement cost-saving initiatives for assigned brands.
• Support development of merchandising, assortment, pricing, and shelving strategies in partnership with Sales Strategy and Insights teams.

Qualifications

• BA/BS Degree in Marketing, Business, or related field required.
• MBA preferred.
• IRI/Nielsen experience highly preferred.
• Prior CPG experience preferred.
• Strong analytical skills, including business, budget, and financial analysis, with the ability to develop recommendations and tell a story with data.
• Experience with business performance analysis and reporting, specifically IRI Retail Data and/or PowerBI preferred.
• Strong attention to detail.