Assistant Brand Manager

T. Marzetti Company; Columbus (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

An established industry player seeks an Assistant Brand Manager to provide essential marketing support and business analysis. This role involves assisting in the development and execution of brand strategies to meet business targets, including volume and profit. You will engage in brand management activities, analyze market data, and collaborate closely with sales and agency partners to drive promotional initiatives. If you have a passion for brand management and a knack for data analysis, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Strong analytical skills for business and financial analysis.
• Experience with IRI/Nielsen data and PowerBI preferred.

Responsibilities

• Assist in developing and implementing marketing objectives and strategies.
• Monitor brand health performance using data resources.
• Prepare monthly consumption and shipment reports.

Skills

Analytical Skills

Business Analysis

Budget Management

Marketing Strategy

Data Interpretation

Education

BA/BS Degree in Marketing

MBA

Tools

IRI

Nielsen

PowerBI

Job description

Overview

We kindly request that recruitment agencies and staffing firms refrain from submitting unsolicited resumes to our company. Any resumes sent without a prior agreement and access to proper submittal into the ATS will be considered the property of T. Marzetti, and we reserve the right to contact those candidates without any obligation to pay a fee.

The Assistant Brand Manager provides day-to-day marketing support and business analysis to ensure brand management activities are implemented in a timely and cost-effective manner. This individual is responsible for assisting in delivering specified business targets (volume, profit, market share) through the development and execution of brand strategies and plans.

Responsibilities

Brand Management

• Assists in the development and implementation of short and long-term marketing objectives and strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against brand, business and financial goals.
• Assists Brand Manager or Director in forecasting for assigned business.
• Responsible for the preparation of brand briefs and presentations including business plans and sales meetings. Work with agency partners, as necessary.
• Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
• Evaluates data such as IRI data and PowerBI to develop a holistic understanding on business and market influencers.
• Prepares monthly consumption and shipment reports.
• Performs other analysis as needed and requested (competitive analysis, panel data analysis, distribution gap analysis, pricing analysis, promotional support analysis, new product tracking, coupon, and budget analysis)
• Assists in the development of consumer promotional programs and manages the execution.
• Works closely with Sales, Strategies, and Insights team on responses to sales requests concerning products, promotions, research, etc.
• Coordinates and works closely with agency partners to execute promotional plans including shopper marketing programs.

Planning and P&L Management

• Assists in the development of annual strategic business plans, targets, and initiatives.
• Assists in delivering net sales and gross margin targets by delivering AOP.
• Measures and analyzes results of consumer program throughout the year.
• Assists with leading monthly forecast estimate for assigned brands along with Sales Planning & Demand Planning cross-functional teams.
• Analyzes and interprets market data to identify opportunities and maximize trends.
• Executes on identified cost savings initiatives of assigned brands.
• Supports development of merchandising, assortment, pricing, and shelving strategies for assigned brands alongside Sales Strategy and Insights team.

Qualifications

• BA/BS Degree in Marketing, Business or related field required.
• MBA preferred.
• IRI/Nielsen highly preferred.
• Prior CPG experience preferred.
• Strong analytical skills, including business, budget, and financial analysis, with the skills to develop recommendations and to tell a story utilizing data.
• Experience with business performance analysis and reporting, specifically IRI Retail Data and/or PowerBI preferred.
• Strong attention to detail.