Art Director

1012 LEGO Systems, Inc.; Boston (MA); Hybrid; USD 75,000 - 113,000; Full time

Benefits offered by this job

Family Care Leave

Headspace App

Colleague Discount

Bonus scheme

Hybrid Working

Insurance

Job summary

LEGO Group in Boston, MA is seeking an experienced Art Director to lead concepting and design for campaigns across retail, ecommerce, and social channels. You will translate briefs into bold, shopper-focused ideas and collaborate with internal teams and external vendors to deliver best-in-class brand expressions.

Hybrid role with 3 days in the office. You will drive multi-channel campaigns, produce video content, and present concepts to senior creative staff, defending direction and iterating

Qualifications

• Substantial relevant campaign experience with strong design skills and knowledge of art directing internal and external partners and vendors.
• Experience from an external advertising agency, designing for global brands, preferably retail or retailer marketing.
• Experience producing video content for social media channels.
• Portfolio must reflect strong conceptual and design skills; a link to an online portfolio showcasing relevant work.
• Expert level in Adobe CC (Photoshop, Illustrator, After Effects), Figma and Microsoft Office.
• Proven track record of delivering bold, effective campaign concepts across digital, traditional and experiential.
• Ability to self-direct, multi-task, prioritize work assignments.
• Strong communications skills and ability to present work clearly in reviews and stakeholder meetings.
• Deep understanding of the creative development process and delivering excellent work for marketing campaigns.

Responsibilities

• Concepting and designing campaigns for 3rd party retailers and LEGO-owned retail channels.
• Bring ideas to life, solving marketing challenges and creating brand expressions across ecommerce, digital marketing, social media, email, activations, and in-store experiences.
• Develop shopper-focused ideas delivering premium experiences for shoppers and consumers.
• Create content across marketing levers and for multi-channel execution from briefs.
• Participate in brainstorm sessions with the creative team to develop concept proposals.
• Support concept development that meets marketing objectives with thoughtful campaign tactics and design.
• Present concepts to senior staff, defend creative direction choices, and iterate based on cross-functional feedback.
• Collaborate with Project Managers, Strategist, Copywriter, and Creative team to meet milestones.
• Coordinate with external vendors (illustrators, 3D artists, motion graphics, video specialists, engineers) for high-quality execution.
• Maintain high visual standards and compliance with brand guidelines.

Job description

Are you obsessed with bold creative and marketing approaches that drive cut-through design and deliver business results? We are looking for an experienced, well-rounded Art Director to support campaign ideation and development as part of a dynamic creative team. The ideal candidate has strong skills in both digital and print design and can develop big, engaging creative ideas that connect with shoppers across multiple channels and experiences. These include retail windows and in-store fixtures, retail events, physical and digital activations, and digital campaigns, with a particular focus on paid social platforms such as Meta and TikTok.

Core Responsibilities

• The Art Director is responsible for concepting and designing campaigns for 3rd party retailers and LEGO-owned retail channels.
• Working with creative direction, you will bring the ideas to life, solving marketing challenges and design best-in-class brand expressions and experiences across ecommerce, digital marketing, social media channels, email, activations, window displays and in-store point of sale.
• Conceptualize new campaign ideas that are shopper-focused and deliver a premium and memorable experience for shoppers and consumers.
• Taking directions from Creative leads and Strategist on the creative brief, create content across marketing levers and for multi-channel execution.
• Actively participate in brainstorm sessions with the creative team to develop concept proposals.
• Support the development of concepts that solve business problems and meet marketing objectives with thoughtful campaign tactics and compelling design.
• Present concepts and ideas to senior creative staff in a clear and compelling manner, articulating and defending creative direction choices, collaborate and iterate based on feedback from cross-functional partners.
• Collaborate across the team with Project Managers, Strategist, Copywriter, and the Creative team to meet campaign milestones and deliverables.
• Collaborate with external vendors including illustrators, 3D artists, motion graphics and video specialists, structural engineers, etc. to ensure highest level of campaign execution.
• Ensure a high standard of visual execution across all work and within all brand guidelines.
• Stay on top of industry trends, design technology, and new marketing platforms.

Qualifications

• Substantial relevant campaign experience, that includes strong design skills and knowledge of art directing internal and external partners and vendors.
• Experience from an external advertising agency, designing for global brands, preferably retail or retailer marketing.
• Experience producing video content for social media channels.
• Portfolio must reflect strong conceptual and design skills; a link to an online portfolio showcasing relevant work.
• Must be an expert level in following applications: Adobe CC (Photoshop, Illustrator, and After Effects), Figma and Microsoft Office.
• Proven track record of delivering bold, effective campaign concepts across mediums: digital, traditional and experiential.
• Ability to self-direct, multi-task, prioritize work assignments.
• Strong communications skills and an ability to present work intelligently and concisely in internal reviews and in stakeholder meetings.
• A deep understanding of the creative development process and ability to consistently deliver excellent work based on a working knowledge of what goes into successful marketing campaigns.
• Comfortable working in a fast-paced environment with multi-discipline teams.

Additional Details and Location

This is a Lead Professional level role based at 1001 Boylston St in Boston, MA. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $75,436.00 - $113,154.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week.

Company Culture and Inclusion

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Accessibility

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3.

History of LEGO

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.

Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".