Art Director

the LEGO Group; Boston (MA); Hybrid; Confidential; Full time

Benefits offered by this job

Headspace app

Colleague discount

Hybrid working

Bonus scheme

Wellbeing initiatives

Insurance

Job summary

The LEGO Group in Boston, MA is seeking an experienced Art Director to lead campaign ideation and development across retail, digital, and social channels. You will translate creative briefs into bold concepts, manage internal and external partners, and ensure brand integrity.

You should be an expert in Adobe CC, Figma, and video for social, with a strong portfolio. This lead professional role features a hybrid work model with 3 days in the office, competitive compensation, and comprehensive

Qualifications

• Substantial campaign experience with strong design skills and ability to direct internal and external partners.
• Experience with external advertising agencies, designing for global brands.
• Experience producing video content for social media channels.
• Portfolio must reflect strong conceptual and design skills; include an online portfolio link.
• Expert level in Adobe CC (Photoshop, Illustrator, After Effects), Figma and Microsoft Office.
• Proven track record delivering bold, effective campaigns across digital, traditional and experiential channels.
• Ability to self-direct, multi-task and present work clearly in reviews and stakeholder meetings.

Responsibilities

• Concept and design campaigns for LEGO-owned and 3rd-party retailers across ecommerce, digital marketing, social, email and in-store channels.
• Translate briefs into multi-channel content; collaborate with Creative leads and Strategist.
• Develop concepts that solve marketing problems and meet objectives with compelling design.
• Present concepts to senior creative staff and iterate based on cross-functional feedback.
• Collaborate with Project Managers, Strategist, Copywriter and Creative team to meet milestones.
• Coordinate with external vendors (illustrators, 3D artists, motion graphics, video) for campaign execution.
• Maintain high visual execution standards within brand guidelines.
• Stay aligned with industry trends, design tech and new marketing platforms.

Skills

Adobe Photoshop

Adobe Illustrator

After Effects

Figma

MS Office

Job description

Are you obsessed with bold creative and marketing approaches that drive cut-through design and deliver business results? We are looking for an experienced, well-rounded Art Director to support campaign ideation and development as part of a dynamic creative team. The ideal candidate has strong skills in both digital and print design and can develop big, engaging creative ideas that connect with shoppers across multiple channels and experiences. These include retail windows and in-store fixtures, retail events, physical and digital activations, and digital campaigns, with a particular focus on paid social platforms such as Meta and TikTok.

Core Responsibilities

The Art Director is responsible for concepting and designing campaigns for 3rd party retailers and LEGO-owned retail channels. Working with creative direction, you will bring the ideas to life, solving marketing challenges and design best-in-class brand expressions and experiences across ecommerce, digital marketing, social media channels, email, activations, window displays and in-store point of sale. Conceptualize new campaign ideas that are shopper-focused and deliver a premium and memorable experience for shoppers and consumers.

• Taking directions from Creative leads and Strategist on the creative brief, create content across marketing levers and for multi‑channel execution.
• Actively participate in brainstorm sessions with the creative team to develop concept proposals.
• Support the development of concepts that solve business problems and meet marketing objectives with thoughtful campaign tactics and compelling design.
• Present concepts and ideas to senior creative staff in a clear and compelling manner, articulating and defending creative direction choices, collaborate and iterate based on feedback from cross‑functional partners.
• Collaborate across the team with Project Managers, Strategist, Copywriter, and the Creative team to meet campaign milestones and deliverables.
• Collaborate with external vendors including illustrators, 3D artists, motion graphics and video specialists, structural engineers, etc. to ensure highest level of campaign execution.
• Ensure a high standard of visual execution across all work and within all brand guidelines.
• Stay on top of industry trends, design technology, and new marketing platforms.

Do you have what it takes?

• Substantial relevant campaign experience, that includes strong design skills and knowledge of art directing internal and external partners and vendors.
• Experience from an external advertising agency, designing for global brands, preferably retail or retailer marketing
• Experience producing video content for social media channels
• Portfolio must reflect strong conceptual and design skills; a link to an online portfolio showcasing relevant work
• Must be an expert level in following applications Adobe CC (Photoshop, Illustrator, and After Effects), Figma and Microsoft Office.
• Proven track record of delivering bold, effective campaign concepts across mediums digital, traditional and experiential
• Ability to self‑direct, multi‑task, prioritize work assignments.
• Strong communications skills and an ability to present work intelligently and concisely in internal reviews and in stakeholder meetings.
• A deep understanding of the creative development process and ability to consistently deliver excellent work based on a working knowledge of what goes into successful marketing campaigns
• Comfortable working in a fast‑paced environment with multi‑discipline teams.

Additional Details On This Position

• This is a Lead Professional level role based at 1001 Boylston St in Boston, MA.
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $75,436.00 - $113,154.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working – Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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