Creative Specialist, Copywriter

1012 LEGO Systems, Inc.; Boxford (MA); Hybrid; USD 108,000 - 162,000; Full time

Benefits offered by this job

Hybrid work model

Headspace wellbeing program

Colleague discount

Job summary

LEGO Group in Boston, AMS Hub, is seeking a Creative Specialist, Copywriter to shape narratives for global campaigns. You will collaborate with leaders to translate concepts into compelling content for the LEGO Brand.

The role requires extensive advertising experience, a strong portfolio, and the ability to concept and execute big ideas across media. A hybrid in-office model is offered.

Qualifications

• Extensive experience with an integrated portfolio and relevant case-studies for Global Brands.
• Background in advertising, with experience at advertising agencies or other creative companies.
• A capacity to concept and execute big ideas, a track record of influential creative work and solutions.

Responsibilities

• Drive creative excellence, and impact on business, by concepting, writing and producing work for global creative platforms, partnerships and innovation campaigns for the LEGO Brand.
• Contribute with strategic thinking and strong writing to the creative output of the LEGO Brand.
• Be familiar with and pursue modern and innovative creative solutions.
• Show understanding of modern advertising, digital and social marketing practices.
• Collaborate with Global VP, Head of Creative to produce and deploy 360-degree communication worldwide.
• Engage stakeholders across the LEGO Group to implement and evolve work.

Skills

Storytelling

Copywriting

Creative writing

Campaign development

Job description

Job Description

Are you a master of storytelling with a passion for bringing ideas to life? At Our LEGO Agency (OLA), we're searching for a talented Creative Specialist, Copywriter to shape narratives that captivate audiences globally. From our Boston Hub, you'll collaborate with visionary leaders to create innovative campaigns that resonate with the hearts and minds of LEGO fans everywhere. If you have the strategic insight and writing prowess to transform concepts into compelling content, this is your chance to make an impact with one of the world's most iconic brands.

Core responsibilities

The Creative Specialist, Copywriter is a senior creative role, with no direct reports, at OLA (Our LEGO Agency). The role is part of the LEGO agency Global Creative LT, reporting into the VP, Head of Global Creative.

• Drive creative excellence, and impact on business, by concepting, writing and producing work for global creative platforms, partnerships and innovation campaigns for the LEGO® Brand.
• Contribute with your strategic thinking and your excellent writing and crafting skills to the creative output of the LEGO® Brand.
• You need to be familiar with and always be on the lookout for modern and innovative creative solutions.
• Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices.
• Work with our Global VP, Head of Creative in producing and deploying 360 degrees communication across the globe.
• Engage with stakeholders across the LEGO® Group to implement and evolve work.
• Play your part in succeeding

Our LEGO Agency (OLA) is an organization that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group.

The global development is driven out of The LEGO Group’s headquarters in Billund, Denmark. OLA has five main hubs based in four main regions – CPH, AMS, EMEA, China & APAC. The Creative Specialist, Copywriter position will be located in Our LEGO Agency Boston, AMS Hub.

Do you have what it takes?

Extensive experience with an integrated portfolio and relevant case-studies for Global Brands. Background in advertising, with experience at advertising agencies or other creative companies. A capacity to concept and execute big ideas, a track record of influential creative work and solutions. Great writing skills for advertising on different media (from film to social) and a portfolio with influential creative work and solutions. Able to be self-sustaining concepting and writing advertising executions, taking projects from brief to production. Able to present to senior stakeholders. Great communication and presentation skills.

Additional details on this position

This is a Manager level role based at 1001 Boylston St in Boston, MA. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun.