Creative Agency Sr Brand Strategy Manager

the LEGO Group; Boston (MA); Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Headspace Wellbeing

Colleague Discount

Bonus Scheme

Hybrid Work Model

Job summary

LEGO Group in Boston is seeking a Senior Brand Strategist to plan and drive bold brand-led strategies guiding creative campaigns across products and channels. You will translate insights into inspiring briefs, lead cross-functional teams, and optimize campaign impact to grow brand and commercial results.

The role emphasizes storytelling, innovative thinking, and collaboration with top creative talent, with a hybrid 3-day-in-office model in Boston and a focus on play leadership across families

Qualifications

• Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required
• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
• Keen understanding of, and extensive experience in, brand communications
• Wide range of experience working on brands that have created breakthrough work that works
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
• Fantastic writing skills, visual storytelling skills, and presentation skills
• React quickly to new information, opinions and direction and strategically pivot when necessary
• Strive to positively influence peer group and cross functional team members
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
• Passion for creating communication work that has an impact, that matters and that’s memorable
• Proven experience as a storyteller and communicator; must have past examples of thought leadership

Responsibilities

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Skills

Brand strategy

Strategic planning

Brand communications

Storytelling

Writing skills

Presentation skills

Cross-functional collaboration

Adaptability

Influence

Job description

Job Description

Are you the master builder who can help us plan exciting and creative LEGO brand communications and experiences using everything LEGO has to play with?

We’re looking for an experienced strategist who uncovers opportunities and creates bold strategies that inspire breakthrough ideas and motivate consumers across their journey. The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO’s marketing goals.

Core responsibilities

The Senior Brand Strategy Manager is responsible for driving creative excellence through brand-led strategies that unlock growth, inspire famously effective marketing, and deliver commercial impact:

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Play your part in succeeding

Our LEGO Agency is the LEGO Group’s in‑house agency, and we aspire to be one of the most creative agencies in the world (as well as the most playful). You will be joining a team of Strategists who collaborate closely with extraordinary marketing and creative talent to launch LEGO products, create new customer experiences, and tackle a variety of complex marketing challenges. Using an objective and insights‑driven approach, we help refine and connect the LEGO brand with current and future customers in the Americas as well as all over the world.

Do you have what it takes?

• Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required
• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
• Keen understanding of, and extensive experience in, brand communications
• Wide range of experience working on brands that have created breakthrough work that works
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
• Fantastic writing skills, visual story-telling skills, and presentation skills
• React quickly to new information, opinions and direction and strategically pivot when necessary
• Strive to positively influence peer group and cross functional team members
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
• Passion for creating communication work that has an impact, that matters and that’s memorable
• Proven experience as a storyteller and communicator; must have past examples of thought leadership

Additional details on this position

• This is a Sr Manager level role based at 1001 Boylston St in Boston, MA.
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme
• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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