Area Sales Representative - Atlanta

American First Finance; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Base salary plus uncapped commission

OTE of $70,000 - $110,000+ annually

Established merchant network

Ongoing training and development

Support from Marketing, Training, and

Career advancement opportunities

Job summary

American First Finance (AFF) is seeking an Area Sales Representative in Atlanta, GA to grow our merchant network and drive new business across the territory. This field-based role emphasizes relationship-building, prospecting, and meeting or exceeding sales goals.

You’ll conduct in-person visits, manage a robust pipeline with CRM, and collaborate with Marketing, Training, and Sales Operations to maximize results.

Qualifications

• 1+ year of successful B2B outside sales experience.
• Proven track record of meeting or exceeding sales goals.
• Strong face-to-face selling, relationship-building, and closing skills.

Responsibilities

• Build and maintain strong relationships with existing merchant partners.
• Prospect and develop new business opportunities throughout your assigned territory.
• Conduct in-person visits to 8-10 merchant locations daily.
• Secure 10+ new merchant partnerships each month.
• Build, manage, and maintain a healthy sales pipeline.
• Meet or exceed monthly sales goals and performance expectations.
• Utilize CRM tools to track activity, manage leads, and support business growth.
• Partner with Marketing, Training, and Sales Operations teams to maximize results.

Skills

B2B outside sales

Relationship building

Closing skills

Territory management

CRM tools

Tools

CRM tools

Job description

Area Sales Representative

Location: Atlanta, GA

American First Finance (AFF) is seeking a motivated and results-driven Area Sales Representative to grow our merchant network, develop new business opportunities, and build lasting relationships throughout the assigned territory.

If you enjoy outside sales, relationship building, prospecting, and unlimited earning potential, this could be the opportunity you've been looking for.

COMPENSATION

Base Salary + Uncapped Commission

On-Target Earnings (OTE): $70,000 - $110,000+ annually

Top performers have the opportunity to exceed OTE through commission earnings.

What You’ll Do

• Build and maintain strong relationships with existing merchant partners
• Prospect and develop new business opportunities throughout your assigned territory
• Conduct in-person visits to 8-10 merchant locations daily
• Secure 10+ new merchant partnerships each month
• Build, manage, and maintain a healthy sales pipeline
• Meet or exceed monthly sales goals and performance expectations
• Utilize CRM tools to track activity, manage leads, and support business growth
• Partner with Marketing, Training, and Sales Operations teams to maximize results

What We’re Looking For

• Deliver outstanding service and support to merchant partners
• 1+ year of successful B2B outside sales experience
• Proven track record of meeting or exceeding sales goals
• Strong face-to-face selling, relationship-building, and closing skills
• Highly motivated, self-directed, and results-oriented mindset
• Ability to independently manage a territory and sales pipeline
• Excellent communication, organization, and follow-up skills
• High level of integrity and professionalism

Preferred Experience

• Retail Consumer Finance
• Merchant Services
• SaaS Sales
• Financial Services
• Business Development
• Territory Sales
• Outside Sales

What We Offer

• Base salary plus uncapped commission
• Competitive earning potential with OTE of $70,000 - $110,000+ annually
• Established products and merchant network
• Ongoing training and professional development
• Support from Marketing, Training, and Sales Operations teams
• Career advancement opportunities within American First Finance and FirstCash
• Company-provided technology and sales tools

Territory & Travel Expectations

This is a field-based sales role requiring regular travel throughout an assigned territory and in-person visits with current and prospective merchant partners.

Candidates should be comfortable spending the majority of their time in the field building relationships, developing new business, and supporting existing accounts.

About American First Finance

American First Finance (AFF), a subsidiary of FirstCash Holdings, provides innovative lease-to-own and retail finance solutions through a nationwide network of more than 13,000 merchant partners. We help consumers access flexible financing options while helping merchants grow their businesses.

Join a growing organization that values performance, integrity, collaboration, and professional growth.

If you have a track record of building relationships, driving sales results, and developing new business, we would love to hear from you.

Equal Opportunity Employer

FirstCash Holdings, Inc. is an Equal Opportunity Employer committed to creating an inclusive workplace for all employees. Reasonable accommodations are available throughout the application and interview process for qualified individuals with disabilities.