Area Sales Manager

Hindustan Marketing Company; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Hindustan Marketing Company in the United States seeks a results-driven Sales Manager to drive implementation of key sales initiatives and grow Cama Electricals through the dealer network in the assigned area. You will align with the annual business plan and lead the field team to expand market presence.

The role focuses on achieving targets, monitoring dealer performance, coordinating promotions, onboarding new channel partners, and ensuring timely order fulfillment and post-sale support.

Qualifications

• Experience in selling consumer electronics via dealer networks (≤140 chars).
• Ability to forecast sales and prepare monthly/quarterly plans (≤140 chars).
• Strong liaison with dealers and channel partners (≤140 chars).
• Track credit, stock levels, and ensure on-time order fulfillment (≤140 chars).
• Drive promotions and marketing initiatives at ground level (≤140 chars).

Responsibilities

• Oversees sales for the assigned area focusing on achieving targets through dealer liaison.
• Monitors despatch status to ensure on-time order fulfillment and post-sales collections.
• Drives sales planning via annual, quarterly, and monthly targets based on past trends.
• Develops and onboards dealers and channel partners to expand market reach.
• Implements dealer and consumer schemes and distributes POS materials.

Job description

Role:

• To drive the implementation of key sales initiatives, as planned, to grow the sales of Cama Electricals through the dealer network across the assigned area
• To ensure effective implementation of the Sales and Marketing plans of Cama Electricals in the assigned area while focusing on developing and building the market.

Job Responsibilities:

• Oversees sales of Cama Electricals for the assigned area with focus on:
• Achieves sales targets through market visit and liaison with dealers
• Ensures increase of secondary sales by monitoring visiting key customer visits and influencer meets
• Ensures billing as per trip schedule
• Takes responsibility for accurate sales planning and execution across assigned geography:
• Understands the Annual Business Plan for Cama Electricals and prepares Quarterly / Monthly sales plans for the organization, keeping in purview past sales trends
• Forecasts sales based on market intelligence
• Implements a structured sales management process
• Ensures appropriate cascade of the sales plan to the dealers through the team
• Reviews and tracks lead generation, lead conversion and actual sales, identifies variances and drives corrective actions
• Monitors market share and reach on a monthly basis
• Closely monitors despatch status to ensure on-time order fulfillment and post sales collections
• Tracks issue of credit notes for dealers and customers and resolves issues regarding the same proactively
• Escalates deviations beyond terms
• Drives business development in the assigned geography through marketing and promotions
• Understand the complexities of the market in the assigned geography and builds brand awareness by monitoring execution of marketing initiatives on the ground
• Identifies and onboards new channel partners
• Actively develops dealer connects and helps them drive secondary sales
• Drives execution of dealer schemes, consumer schemes, influencer meets, channel partner meets as well as distribution of POS material
• Performs credit appraisals, monitors credit and stock levels of channel partners.
• Ensures closure of dealer/distributor complaints
• Leads sales team to achieve growth
• Sets sales targets for all team members in sync with the business plan
• Reviews individual and team performance and motivates high performance as per plans
• Identifies training needs and facilitates training of the team to be able to handle requirements of the organisation, channel and market
• Drives implementation people policies in collaboration with the HR team
• Submits MIS at periodic intervals to report efficiency parameters with respect to sales, market reach and share in the assigned territory
• Participates in and promotes improvement projects involving cross functional collaboration
• Keeps self, updated through continuous learning and critical exposure to contribute to current and future business imperatives
• Performs all such duties required for this role as per the changing business requirements and strategic objectives of the Organisation