Area Sales Manager

BREAD Artisan Bakery; Laguna Beach (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

BREAD Artisan Bakery in Los Angeles, CA is seeking a dedicated Area Sales Manager to drive revenue growth and expand the bakery’s presence across local and regional markets.

You will build relationships with retail, wholesale, and hospitality partners, identify new opportunities, and coordinate with operations to ensure product availability and quality. This on-site role requires strong communication, a valid driver’s license, and a passion for artisanal bakery products.

Qualifications

• Proven ability to drive revenue growth in food/retail sectors.
• Excellent relationship-building and communication with partners.
• Experience with basic sales reporting and forecasting.

Responsibilities

• Build and nurture relationships with retail, wholesale, and hospitality partners.
• Identify new business opportunities and execute sales plans.
• Monitor sales performance and prepare routine reports.
• Collaborate with operations to ensure product availability and quality.
• Represent the brand at local community events.

Skills

Sales skills

Account management

Business development

Customer service

Education

High school diploma

Tools

CRM

Job description

Company Description BREAD Artisan Bakery is a French-inspired bakery specializing in artisanal baked goods crafted with clean ingredients and traditional, old-world baking methods. As a women-owned, community-focused small business, the bakery is committed to fostering local connections and supporting neighborhood initiatives. The team takes pride in delivering high-quality products that reflect both craftsmanship and care. Applicants will join a close-knit environment where creativity, integrity, and community engagement are central to daily operations.

Role Description The Area Sales Manager is a full-time role based in Los Angeles, CA responsible for driving revenue growth and expanding the bakery’s presence across local and regional markets. Day-to-day tasks include building and maintaining relationships with retail, wholesale, and hospitality partners, identifying new business opportunities, and executing sales plans aligned with the bakery’s brand and values. The role involves monitoring sales performance, preparing reports, and collaborating with operations and production teams to ensure product availability and consistent quality. The Area Sales Manager will also assist in planning promotions, participating in community events, and providing feedback on market trends to support strategic decision-making.

Qualifications

• Strong sales, account management, and business development skills suited to food, retail, or hospitality environments.
• Proficiency in relationship-building, customer service, and communication to collaborate effectively with internal teams and external partners.
• Experience with basic sales reporting, forecasting, and use of CRM or similar tools.
• Knowledge of artisanal food, bakery products, or specialty retail is highly beneficial.
• Demonstrated ability to work on-site, manage a territory, and prioritize multiple accounts and projects.
• Comfort with community outreach, event participation, and representing the brand in public settings.
• Previous experience in a sales management or supervisory role preferred.
• Valid driver’s license and reliable transportation for local travel.
• High school diploma required; additional education in business, marketing, or related fields is a plus.