Area Manager, Spirits | Lead Growth & Team Coaching

Mexcor; San Marcos (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

Morales Beverage Group in Texas seeks an Area Manager, Spirits Division for the San Marcos territory to lead sales operations, set strategy, and drive revenue growth. The role focuses on coaching a team of sales executives and merchandisers, developing efficient processes, and maintaining strong customer relationships within a competitive market.

Reporting to the Regional Branch Manager, you will monitor KPIs, travel at least monthly to key accounts, and ensure brand standards, pricing, and

Qualifications

• 21 years or older.
• Knowledge of the industry preferred.
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Must be proactive, resourceful, and efficient.
• Hold a valid and current driver's license and ensure reliable transportation is maintained.
• This position requires flexibility, including availability to work early mornings, evenings, weekends, or holidays as needed.

Responsibilities

• Create and execute the area planning, process and business strategy.
• Develop and achieve area KPIs.
• Monitor YTD and MTD progress of the team and individuals.
• Conduct weekly KPI progress meetings then document in HRIS.
• Partner with HR to develop and document PIPs for low performers.
• Facilitate formal training and development (PPT, Book Review, video, etc.).
• Ensure you and those on your team attend and participate in various mandatory company meetings.
• Be a brand ambassador by communicating brand strategy, standards, and prioritization to area sales executives.
• Ensure Mexcor standards and guidelines are followed- pricing, programming, expenses, reporting, confidentiality, A/R, logistics and orders.
• Travel with your team members at least once a month and observe and assist sales executives in the sales process.
• Oversee chain calls and develop relationships with chains and key accounts
• Ensure all accounts in your area have your business card, met you and understand you are the contact person for any issues with a sales executive in your area
• Network and identify outside talent for potential opportunities within Mexcor
• Serve as backup to other Area Managers and open positions on your team

Skills

Sales leadership

Microsoft Office

Multitasking

Project management

Driver's license

Communication

Job description

Morales Beverage Group in Texas seeks an Area Manager, Spirits Division for the San Marcos territory to lead sales operations, set strategy, and drive revenue growth. The role focuses on coaching a team of sales executives and merchandisers, developing efficient processes, and maintaining strong customer relationships within a competitive market.

Reporting to the Regional Branch Manager, you will monitor KPIs, travel at least monthly to key accounts, and ensure brand standards, pricing, and