Area Manager: Lead Growth & Quality in Home Care

A First Name Basis Home Care; Charleston (SC); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision benefits

Cell phone reimbursement

401(k) with employer match

PTO

Sick time

Paid company holidays

Monthly performance bonuses

Job summary

A First Name Basis Home Care in Charleston, SC is seeking an Area Manager to grow census, build a responsive caregiver pipeline, and deliver consistently high-quality in-home care. You will lead the team, own day-to-day operations, and drive client growth while upholding Medicaid, HIPAA, and regulatory standards.

The full-time position emphasizes hiring and developing Care Managers, coordinating scheduling, monitoring KPIs, and representing the company in the community to enhance service quality

Qualifications

• 6+ years in healthcare operations or home care leadership.
• Proven track record of growing census and scaling service delivery.
• Strong leadership and people management skills.
• Proficiency in scheduling, documentation systems, and compliance oversight.

Responsibilities

• Drive client census growth by building referral relationships and ensuring service readiness
• Implement local marketing and outreach strategies with business development
• Monitor market dynamics and build scalable caregiver workforce to meet demand
• Hire, coach, and develop Care Managers and branch staff
• Lead caregiver recruitment, onboarding, and retention strategies
• Foster a culture of performance, accountability, and compassion
• Manage the full client lifecycle—from quoting and intake to care planning and monitoring
• Ensure optimal staffing, scheduling, and daily coordination of field staff
• Track KPIs daily and resolve bottlenecks before they affect service
• Maintain strict adherence to Medicaid, HIPAA, and all state/federal regulations
• Conduct documentation audits, incident reviews, and field supervision
• Partner with corporate compliance and clinical teams to exceed quality standards
• Build and maintain relationships with referral sources ( social workers, case managers, discharge planners )
• Represent the company at community events and in professional networks
• Ensure your branch has strong visibility and reputation in the market

Skills

Healthcare operations

Leadership

Scheduling

Compliance

Staff development

Education

Bachelor's degree preferred

Tools

Scheduling software

Documentation systems

Job description

A First Name Basis Home Care in Charleston, SC is seeking an Area Manager to grow census, build a responsive caregiver pipeline, and deliver consistently high-quality in-home care. You will lead the team, own day-to-day operations, and drive client growth while upholding Medicaid, HIPAA, and regulatory standards.

The full-time position emphasizes hiring and developing Care Managers, coordinating scheduling, monitoring KPIs, and representing the company in the community to enhance service quality