Area Manager

A-First-Name-Basis; Charleston (SC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision

401(k) with employer match

PTO

Sick time

Paid company holidays

Monthly performance bonuses

Job summary

A First Name Basis is seeking an Area Manager to drive census growth and lead field operations for a regional office. You will manage the team, oversee recruitment, scheduling, and quality of care, and ensure compliance with Medicaid and HIPAA requirements.

The role emphasizes building referral pipelines, scaling caregiver staffing, and delivering high-quality service while meeting ambitious targets for client growth and satisfaction.

Qualifications

• 6+ years in healthcare operations, home care leadership, or branch management.
• Proven track record of growing census and scaling service delivery.
• Bachelor's degree or higher preferred in a related field.

Responsibilities

• Drive census growth by building referral relationships and ensuring service readiness.
• Lead and coach Care Managers and branch staff toward targets and quality standards.
• Oversee staffing, scheduling, compliance, and daily field coordination.
• Manage client lifecycle from intake to care planning and monitoring.
• Maintain HIPAA/state regulations and conduct audits and reviews.
• Build relationships with referral sources and represent the branch publicly.

Skills

Healthcare operations

Home care leadership

Branch management

Leadership

Regulatory awareness

Education

Bachelor's degree in Healthcare Admin/Business/Social Work

Tools

Scheduling software

Documentation systems

Compliance tools

Job description

Description

A First Name Basis is one of the fastest-growing in-home care providers in the region, with 40+ offices across four states. We’re reimagining what it means to serve seniors and individuals with disabilities—by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised.

We are seeking a motivated Area Manager to support X area. This is a full-time position that will be based out of our X office.

The Area Manager is the growth engine of their branch. Your mission is to scale your census, build a pipeline of outstanding caregivers, and deliver consistently high-quality care. You’ll lead the team, own the day-to-day operations, and be responsible for hitting ambitious targets around client growth, staffing, compliance, and service quality.

Responsibilities include but are not limited to:

• Drive client census growth by building referral relationships and ensuring service readiness
• Implement local marketing and outreach strategies in partnership with business development
• Monitor market dynamics and build a scalable caregiver workforce to meet demand
• Hire, coach, and develop high-performing Care Managers and branch staff
• Lead caregiver recruitment, onboarding, and retention strategies
• Foster a culture of performance, accountability, and compassion
• Manage the full client lifecycle—from quoting and intake to care planning and monitoring
• Ensure optimal staffing, scheduling, and daily coordination of field staff
• Track KPIs daily and resolve bottlenecks before they affect service
• Maintain strict adherence to Medicaid, HIPAA, and all state/federal regulations
• Conduct documentation audits, incident reviews, and field supervision
• Partner with corporate compliance and clinical teams to exceed quality standards
• Build and maintain relationships with referral sources (social workers, case managers, discharge planners)
• Represent the company at community events and in professional networks
• Ensure your branch has strong visibility and reputation in the market

Benefits:

• Competitive pay
• Medical, dental, vision benefits
• Cell phone reimbursement
• 401(k) with employer match
• PTO
• Sick time
• Paid company holidays
• Monthly performance bonuses

Requirements

• 6+ years in healthcare operations, home care leadership, or branch management
• Proven track record of growing census and scaling service delivery
• Strong leadership, people management, and problem-solving skills
• Proficiency in scheduling, documentation systems, and compliance oversight
• Bachelor's degree preferred (Healthcare Admin, Social Work, Business, or similar)