Area Growth Representative

Dawson; Town of Florida (NY); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Generous PTO plan

Monthly car allowance

Company-shared bonus pool

Job summary

A consumer packaged goods company is seeking an Area Growth Representative to oversee account acquisition and sales growth within North Florida. The ideal candidate should have a background in territory sales, retail merchandising, and strong relationship management skills. This full-time role includes significant travel, with a competitive salary range of $75,000 to $85,000 plus commission. Benefits include health insurance, generous PTO, and a monthly car allowance.

Qualifications

• Minimum of 3 years in territory sales or business development, preferably in consumer packaged goods.
• Strong understanding of retail operations and product placement.
• Proven track record of driving sales growth.

Responsibilities

• Acquire new accounts by targeting local businesses not currently stocking products.
• Transition newly qualified accounts to the Inside Sales Representative.
• Log daily sales activities and track pipeline status in Salesforce.

Skills

Territory sales experience

Business development

Retail merchandising

Excellent communication skills

Proficiency in Salesforce

Tools

Salesforce

Microsoft Office Suite

Job description

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This range is provided by Dawson. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $85,000.00/yr

Additional compensation types

Commission

Direct message the job poster from Dawson

Travel requirements

Applicants should ideally be based in either Tampa or Orlando, Florida. The territory will primarily cover these areas and North Florida. Candidates MUST be willing to travel 4 to 5 days a week and be comfortable with 8 to 10 overnight stays per month.

Role

Area Growth Representative

Consumer Packaged Goods Manufacturing

$75,000-$85,000 per year + Commission

Monday-Friday, 40 hours per week

Why you’ll love this job

• Health, dental, and vision benefits
• Generous PTO plan
• Monthly car allowance + gas card
• Company-shared bonus pool

What You’ll Do

New Account Acquisition

• Identify and target small and regional businesses not currently stocking company products, including electrical supply houses, lumber yards, hardware stores, and local grocery chains
• Actively pursue and close new stocking locations through in-person sales visits within the assigned territory
• Partner with an Inside Sales Representative to schedule appointments and advance opportunities
• Achieve monthly targets for new stocking locations added
• Exclude Nationally Planogrammed Accounts (NPAs) such as Home Depot, Walmart, Costco, and similar national retailers

Account Handover

• Transition newly identified and qualified accounts to the designated Inside Sales Representative or Account Management team
• Ensure all customer details, documentation, and account information are accurately communicated for a smooth handoff
• Maintain direct ownership of select accounts when decisions are made locally or when a corporate buying office is not involved

Converting Locations to Stocking Locations

• Convert nationally set but locally non-stocking locations into active stocking locations
• Work with accounts such as Ace Hardware, Napa, City Electric, and similar retailers to secure local inventory commitments
• Increase product availability and sales velocity at converted locations

Merchandising, Upselling & Maintaining at Existing Stocking Locations

• Maintain adequate inventory of product samples and point-of-purchase (POP) materials to support territory needs
• Build strong relationships with store and branch personnel to reinforce brand loyalty and long-term partnerships
• Secure off-shelf displays, preferential placement, and promotional support using effective selling and negotiation skills
• Ensure products are properly stocked, merchandised, and replenished
• Upsell products at every visit and introduce additional SKUs and display opportunities
• Perform product demonstrations and participate in in-store events to drive brand awareness and customer engagement
• Ensure execution of promotions planned at the headquarters level
• Maintain existing accounts as active stocking locations and develop store managers into strong brand advocates

Reporting and Metrics

• Log daily sales activities, account updates, and territory progress in Salesforce
• Track pipeline activity and report on new account conversions and performance against monthly and quarterly goals
• Review reporting tied to NPAs to ensure effective servicing and territory coverage
• Support customer-facing events such as trade shows, table days, and regional promotions
• Assist with special projects and initiatives that support company growth
• Represent the company professionally at all times, adhering to business-appropriate appearance and attire standards
• Balance responsibilities with an initial focus of 70% sales and 30% merchandising, which will gradually shift to 70% merchandising and 30% sales as the territory matures and grows

What We’re Looking For

• Experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
• Strong understanding of retail operations, product placement, and relationship-based selling
• Proven success in identifying opportunities and driving measurable growth
• Excellent communication, organization, and time-management skills
• Proficiency in Salesforce and Microsoft Office Suite
• Self-motivated and comfortable working independently while traveling within an assigned territory

**If interested, apply today or send resumes to [e-mail]

Seniority level

• Associate

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Manufacturing and Retail

Benefits

• Medical insurance
• Vision insurance
• 401(k)