Area Growth Representative

Dawson; Detroit (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Generous PTO

Company van with gas card

EBITDA gain-share bonus pool

Job summary

Dawson is seeking a results-oriented territory sales professional to expand our Michigan footprint across independent outlets. You’ll own the sales cycle from prospecting to close, traveling within the state to establish stocking locations, secure display opportunities, and drive growth with a lean, entrepreneurial team.

You’ll manage existing accounts, merchandise in-store promotions, and report your progress in Salesforce.

Qualifications

• 2+ years of territory sales, business development, or retail merchandising experience.
• Strong understanding of retail store operations and negotiating to close business.
• Proficient in Salesforce to record daily sales activity and track pipeline.
• Willingness to travel 4-5 days per week within Michigan territory.

Responsibilities

• Drive new account acquisition by identifying and targeting independent small businesses in Michigan (electrical supply houses, lumber yards, hardware stores, local grocery chains).
• Close new stocking locations through in-person visits and hit monthly targets.
• Convert non-stocking locations into active stocking locations where product is national but not local.
• Maintain and merchandise existing stocking locations with off-shelf displays and promotions.
• Log daily sales activity and pipeline progress in Salesforce; report on conversions and performance.

Skills

Territory sales

Account management

Negotiation

Detail-oriented

Tools

Salesforce

Job description

Lansing or Detroit, Michigan – Entire State Territory

Why You’ll Love This Job:

• Total estimated compensation is a base salary plus a multi-layered bonus and commission structure that rewards activity, growth, and territory ownership
• The following benefits are offered:
• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO plan
• Company van with gas card
• Company-shared EBITDA gain-share bonus pool
• Own your territory – covering the entire state of Michigan with a road-based, autonomous schedule. Must be comfortable with traveling to the Peninsula
• Sell a product that’s already on shelves and in demand – you’re growing a brand, not starting from zero
• Work with a lean, entrepreneurial team where your results are visible, and your impact is real
• Plan for approximately 8-10 overnights per month as part of territory coverage
• $75 for meals on days when you are not spending the night at home

What You’ll Do:

• Drive new account acquisition by identifying and targeting independent small businesses – electrical supply houses, lumber yards, hardware stores, local grocery chains, and similar accounts
• Actively pursue and close new stocking locations through in-person visits, hitting your monthly target for new accounts added
• Convert non-stocking locations where the product is set up nationally but not carried locally into active stocking locations
• Hand off qualified new accounts to the Regional Growth Support Associate or Account Management team, ensuring all documentation and account details transfer smoothly; in select cases, you may retain direct account responsibility
• Maintain and merchandise existing stocking locations – secure off-shelf display support, upsell, execute HQ-planned promotions, perform in-store demos, and ensure product is properly stocked and positioned at every visit
• Log daily sales activity, account signings, and pipeline progress in Salesforce; regularly report on new account conversions and NPA performance
• Support customer-facing events in the territory including trade shows, table days, and regional promotions
• Maintain a stock of product samples and POP materials to service the territory appropriately
• Must be comfortable being on the road 4-5 days per week within the Michigan territory

What We’re Looking For:

• 2+ years of experience in territory sales, business development, or retail merchandising, preferably within the CPG industry
• Strong understanding of retail store operations, basic retail store finance, and negotiating agreements to close business
• Proficient in Salesforce to record daily sales activity and track pipeline
• Detail-oriented and organized with a high degree of accountability to deliver KPIs