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Shamin Hotels seeks an Area Director of Sales to lead the downtown portfolio's sales strategy across rooms, meetings, catering and events in Richmond, VA. You will align with GMs and operations, build lasting client relationships, and drive occupancy and ADR through smart pricing and partnerships.
You’ll recruit and mentor sales managers and coordinators, collaborate with marketing on campaigns, and represent the company at industry events and trade shows to grow the downtown footprint.
Downtown is where business travelers, wedding parties, conventions, and weekend explorers all meet. We’re looking for an Area Director of Sales who loves that energy, someone who can walk into a room, build a real relationship, and turn it into business that fills rooms, ballrooms, and restaurants across our downtown portfolio.
In this role, you’ll set the sales direction for multiple hotels, lead and grow a talented team, and partner closely with our General Managers and operations leaders. You’ll be the person who knows the market, knows the clients, and knows exactly how each of our hotels can win.
You’ll build and lead sales plans for rooms, meetings, catering, and food and beverage across your hotels. You’ll keep a close eye on market trends, the competition, and what our guests are looking for, then turn those insights into goals your team can rally around.
Corporate accounts, event planners, travel partners, and local organizations will know you by name. You’ll lead site tours, give presentations that show off what our hotels do best, and negotiate group, event, and catering contracts that work for the client and for us.
You’ll drive occupancy and average daily rate through smart pricing and close partnership with revenue management. You’ll also spot the extra opportunities: the upgraded catering package, the added room block, the dinner that becomes a tradition.
You’ll hire, coach, and support sales managers, coordinators, and support staff. You’ll give honest feedback, celebrate wins, and create a team culture where people collaborate, think creatively, and grow their careers.
You’ll work with our marketing team on campaigns, materials, and online content. You’ll also represent Shamin Hotels at industry events, trade shows, and community gatherings downtown.
You’ll build and manage sales budgets and forecasts, track expenses and incentives, and make sure every dollar spent is working toward results.