Director of Sales

Shamin Hotels; Richmond (VA); On-site; USD 90,000 - 150,000; Full time

Job summary

Shamin Hotels is seeking a Director of Sales to lead revenue generation across hotel rooms, catering, and F&B. You will design strategic sales plans, oversee the sales team, and collaborate with Marketing to drive awareness and demand.

You will cultivate corporate client relationships, conduct presentations and site tours, negotiate contracts for events and dining services, and monitor performance against targets.

Qualifications

• Experience creating and executing strategic sales plans.
• Ability to analyze market trends and identify growth opportunities.
• Track record of meeting or exceeding sales targets.

Responsibilities

• Develop and implement comprehensive sales strategies for hotel rooms, events, and F&B.
• Manage corporate relationships, proposals, site tours, and contract negotiations.
• Lead pricing and revenue management to maximize ADR and occupancy.
• Recruit and train the sales team; foster collaboration and growth.

Skills

Sales strategy development

Client relationship management

Revenue generation

Team leadership

Marketing & promotion

Budget management

Job description

Job Title: Director of Sales

Company: Shamin Hotels

Position Overview

The Director of Sales oversees all aspects of sales and revenue generation for a hospitality establishment, including hotel accommodations, catering services, and food and beverage outlets. They develop and execute strategic sales plans to drive business growth, maximize revenue, and achieve sales targets across all areas of the operation.

Responsibilities

Sales Strategy Development

• Develop and implement comprehensive sales strategies to increase revenue and market share for hotel rooms, catering services, and food and beverage outlets.
• Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and innovation.
• Set sales targets and goals for the sales team and monitor performance against objectives.

Client Relationship Management

• Cultivate and maintain relationships with corporate clients, event planners, travel agents, and other potential customers.
• Conduct sales meetings, presentations, and site tours to showcase hotel facilities, catering services, and food and beverage offerings.
• Respond to inquiries, prepare proposals, and negotiate contracts for group bookings, events, catering services, and dining reservations.

Revenue Generation

• Drive sales revenue by promoting hotel accommodations, meeting spaces, banquet facilities, catering services, and food and beverage outlets.
• Maximize occupancy rates and average daily rates (ADR) through effective pricing strategies and revenue management techniques.
• Identify opportunities for upselling and cross-selling of hotel amenities, catering packages, and dining experiences to enhance guest satisfaction and increase revenue.

Team Leadership and Training

• Recruit, train, and supervise the sales team, including sales managers, coordinators, and support staff.
• Provide leadership, guidance, and performance feedback to ensure team members meet sales targets and deliver exceptional service.
• Foster a positive and collaborative work environment that encourages teamwork, creativity, and professional growth.

Marketing and Promotion

• Develop and execute marketing campaigns and promotional activities to drive awareness and demand for hotel accommodations, catering services, and food and beverage offerings.
• Collaborate with the marketing team to create marketing materials, advertisements, and online content.
• Participate in industry events, trade shows, and networking opportunities to promote the hotel and its hospitality services.

Budget Management

• Develop and manage sales budgets, forecasts, and financial reports.
• Monitor sales expenses, commissions, and incentives to ensure cost-effectiveness and profitability.
• Control sales-related costs and overheads to maximize profitability and return on investment (ROI).

Mandatory Mandates

• Team Up: Be Golden, Collaborate and Help Others Succeed.
• Own It: Be a role model, Embrace Responsibility and Keep Learning.
• Passionately Serve: Be Positive, Care Deeply and Create Memories.