Associate Director of Sales

Dimensionhospitality; Destin (FL); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Impact on revenue growth

Collaborative leadership

Professional development

Travel perks where applicable

Job summary

Dimension Hospitality is seeking a results-driven sales leader in Destin, FL to partner with the Director of Sales and grow hotel revenue across group, corporate, leisure, and catering segments.

You will coach Sales Managers, manage key accounts, and pursue new opportunities through prospecting and market research, while collaborating with Revenue Management, Marketing, Catering, and Operations to maximize results.

Qualifications

• Minimum of 3 years of hotel sales experience, including progressive leadership responsibilities.
• Strong knowledge of hotel sales, revenue management principles, and market segmentation strategies.
• Excellent presentation, communication, negotiation, and relationship-building skills.
• Proven ability to meet or exceed revenue goals and sales targets.

Responsibilities

• Partner with the Director of Sales to develop and implement strategic sales plans that drive occupancy, ADR, and overall revenue performance.
• Lead, coach, and support Sales Managers to achieve individual and team sales objectives.
• Cultivate and maintain relationships with corporate accounts, travel managers, meeting planners, and key clients.
• Identify and pursue new business opportunities through prospecting, networking, and market research.
• Conduct hotel site tours, client presentations, and sales calls to generate new business and maintain existing accounts.
• Negotiate contracts, develop proposals, and secure group, corporate, and event business.
• Monitor market trends, competitor activity, and customer demand to identify revenue opportunities.
• Collaborate with Revenue Management, Marketing, Catering, and Operations teams to maximize business results.
• Attend industry events, trade shows, networking functions, and community engagements to promote the hotel.
• Analyze sales performance, booking pace, pipeline activity, and forecasting reports to measure success and recommend improvements.
• Assist in preparing annual sales budgets, business plans, and revenue projections.
• Maintain accurate account information and sales activities within CRM and hotel management systems.
• Ensure exceptional customer service before, during, and after the sales process to foster long-term client relationships.

Skills

Hotel sales

Leadership

Negotiation

Presentation

Communication

Tools

CRM systems

Microsoft Office

Job description

You are strategic, relationship-driven, and passionate about driving revenue growth through exceptional client relationships, business development, and sales leadership. You thrive in a fast-paced hospitality environment and enjoy mentoring teams while delivering results that exceed expectations.

The Role

Partner with the Director of Sales to develop and execute strategic sales initiatives that maximize hotel revenue, market share, and profitability. This role is responsible for managing key client relationships, supporting the sales team, identifying new business opportunities, and ensuring achievement of group, corporate, leisure, and catering sales goals.

What You Will Be Doing

• Partner with the Director of Sales to develop and implement strategic sales plans that drive occupancy, ADR, and overall revenue performance
• Lead, coach, and support Sales Managers to achieve individual and team sales objectives
• Cultivate and maintain relationships with corporate accounts, travel managers, meeting planners, and key clients
• Identify and pursue new business opportunities through prospecting, networking, and market research
• Conduct hotel site tours, client presentations, and sales calls to generate new business and maintain existing accounts
• Negotiate contracts, develop proposals, and secure group, corporate, and event business
• Monitor market trends, competitor activity, and customer demand to identify revenue opportunities
• Collaborate with Revenue Management, Marketing, Catering, and Operations teams to maximize business results
• Attend industry events, trade shows, networking functions, and community engagements to promote the hotel
• Analyze sales performance, booking pace, pipeline activity, and forecasting reports to measure success and recommend improvements
• Assist in preparing annual sales budgets, business plans, and revenue projections
• Maintain accurate account information and sales activities within CRM and hotel management systems
• Ensure exceptional customer service before, during, and after the sales process to foster long-term client relationships

Why You Will Love It Here

• Competitive salary plus incentive opportunities
• Opportunity to make a significant impact on hotel revenue and growth
• Collaborative and supportive leadership team
• Professional development and advancement opportunities within the organization
• Dynamic hospitality environment with exposure to diverse clients and events
• Comprehensive benefits package and employee travel perks, where applicable

EOE

Qualifications

What Makes You You

• Minimum of 3 years of hotel sales experience, including progressive leadership responsibilities
• Previous experience as a Senior Sales Manager, Sales Manager, or similar hospitality sales role preferred
• Strong knowledge of hotel sales, revenue management principles, and market segmentation strategies
• Excellent presentation, communication, negotiation, and relationship-building skills
• Proven ability to meet or exceed revenue goals and sales targets
• Strong organizational, analytical, and problem-solving abilities
• Proficiency with hotel sales systems, CRM platforms, and Microsoft Office Suite
• Ability to work independently while effectively collaborating with cross-functional teams
• Valid driver's license required
• Must be flexible to work varying schedules, including evenings, weekends, and holidays as business needs require
• Ability to travel locally for client meetings, industry events, and networking opportunities as needed

Source: Dimension Hospitality