Area Director: Growth, Leadership & Market Expansion

BNI; Connecticut; On-site; USD 110,000 - 150,000; Full time

Job summary

BNI Connecticut is seeking an Area Director for CT Southern to drive revenue growth, membership expansion, and retention. You will lead Directors, Ambassadors, and Launch Directors, building a high‑performing team across the region and ensuring Chapter success with data‑driven decisions.

The role requires 60% travel within the market, overseeing growth initiatives and ensuring adherence to BNI systems and standards. This full‑time position reports to the Senior Director of US CORE.

Qualifications

• Proven leadership experience with responsibility for business growth, sales performance, or operational results.
• Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes.
• Strong understanding of sales, marketing, customer retention, and performance management principles.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision‑making skills with the ability to interpret data and drive action.
• Excellent communication, presentation, and relationship‑building skills.
• Entrepreneurial mindset with a results‑oriented approach to leadership.

Responsibilities

• Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
• Drive market expansion and penetration opportunities and oversee new Chapter development initiatives.
• Build and maintain a robust pipeline of prospective Members, Chapter opportunities, and leadership talent.
• Drive net Membership growth through strategic recruitment, retention, and engagement initiatives.
• Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
• Partner with Regional Development to develop and execute area growth plans aligned with market objectives.
• Coach team members to improve results in Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
• Utilize reporting and analytics to evaluate Chapter health, identify performance gaps, and implement corrective action plans.

Skills

Leadership

Business growth

Market development

Analytical skills

Coaching

Sales performance

Communication

Job description

BNI Connecticut is seeking an Area Director for CT Southern to drive revenue growth, membership expansion, and retention. You will lead Directors, Ambassadors, and Launch Directors, building a high‑performing team across the region and ensuring Chapter success with data‑driven decisions.

The role requires 60% travel within the market, overseeing growth initiatives and ensuring adherence to BNI systems and standards. This full‑time position reports to the Senior Director of US CORE.