Area Director – Connecticut

BNI Global; Connecticut; On-site; USD 140,000 - 190,000; Full time

Job summary

BNI Global is seeking an Area Director for the US CORE region to drive revenue growth, Membership expansion, retention, and overall business performance. You will lead Directors, Ambassadors, and Launch Directors, developing growth plans that boost Chapter performance and Member value across the market.

You will coach teams, use analytics for decision making, and ensure accountability and excellence. The role emphasizes leadership development, strategic execution, and strong stakeholder

Qualifications

• Proven leadership experience with responsibility for growth, sales, or operations.
• Ability to develop and execute growth strategies that deliver measurable outcomes.
• Strong understanding of sales, marketing, retention and performance management.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision-making skills with data interpretation.
• Excellent communication, presentation, and relationship-building abilities.
• Entrepreneurial, results-oriented leadership mindset.

Responsibilities

• Drive revenue growth, Membership growth, retention, and overall business performance in the area.
• Lead a team of Directors, Ambassadors, and Launch Directors to achieve objectives.
• Develop and execute strategic growth plans to increase Chapter performance and market presence.
• Coach team members, monitor KPIs, and implement corrective actions as needed.
• Manage data-driven decisions, quarterly reviews, and area-level reporting.
• Foster accountability, performance, and a culture of excellence.
• Build leadership pipelines and succession plans for long-term sustainability.

Skills

Leadership

Growth strategy

Sales & Marketing

Team leadership

Analytics

Communication

Entrepreneurial mindset

Job description

Job Description

Position Summary

Reporting to the Senior Director of US CORE, the Area Director (AD) is responsible for driving revenue growth, Membership growth, retention, and overall business performance within their assigned market. The AD serves as the business leader of the area, developing and executing strategic growth plans that increase Chapter performance, strengthen Member engagement, and expand BNI’s market presence.

The Area Director leads a team of Director Consultants and Ambassadors while creating a culture of accountability, performance, and excellence. Through data-driven decision making, coaching, and business development initiatives, the AD ensures that Chapters and Members achieve measurable business results while contributing to the growth and profitability of the region.

Key Areas of Responsibility

Business Growth & Market Development

• Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
• Drive market expansion and penetration opportunities and oversee new Chapter development initiatives.
• Build and maintain a robust pipeline of prospective Members, Chapter opportunities, and leadership talent.
• Drive net Membership growth through strategic recruitment, retention, and engagement initiatives.
• Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
• Partner with Regional Development to develop and execute area growth plans aligned with market objectives.

Performance Leadership

• Establish clear performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors.
• Coach team members to improve results in Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
• Utilize reporting and analytics to evaluate Chapter health, identify performance gaps, and implement corrective action plans.
• Foster a high-performance culture focused on measurable outcomes and continuous improvement.
• Conduct regular business reviews to assess progress toward area goals and strategic initiatives.

Team Leadership & Talent Development

• Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors.
• Lead onboarding, training, and professional development initiatives for all area team members.
• Build collaborative leadership teams that support growth objectives and operational excellence.
• Provide ongoing coaching, mentorship, and performance feedback to maximize team effectiveness.
• Create succession plans and leadership pipelines to ensure long-term market sustainability.

Chapter Success & Member Value

• Ensure Chapters have strategic growth plans that support Member success and long-term sustainability.
• Drive initiatives that increase Member engagement, participation, and retention.
• Support Chapter leadership teams in executing growth, visitor attraction, and Member development strategies.
• Champion programs and events that strengthen Member experience and increase business opportunities for Members.
• Collaborate with support teams to proactively address Member concerns and retention risks.

Operational Excellence

• Ensure consistent execution of BNI systems, standards, and best practices.
• Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives.
• Monitor budgets, resources, and operational priorities to maximize efficiency and effectiveness.
• Partner with Operations and Member Support teams to ensure a seamless Member experience.
• Maintain compliance with organizational policies and ethical business practices.

Core Competencies

• Sales Effectiveness
• Performance Management
• Leadership
• Decision Making
• Strategic Thinking

Required Qualifications

• Proven leadership experience with responsibility for business growth, sales performance, or operational results.
• Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes.
• Strong understanding of sales, marketing, customer retention, and performance management principles.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision-making skills with the ability to interpret data and drive action.
• Excellent communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with a results-oriented approach to leadership.