Applied Intelligence Manager - Data-Driven Marketing Analytics

Mergeworld; Kansas City (MO); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Meaningful Medical, Dental, Vision, Life Insurance

401K

Flexible Time off & Holidays

Job summary

Mergeworld in Kansas City is seeking a Manager for Applied Intelligence to oversee performance reporting and analytics for various client engagements. You'll work closely with clients to deliver measurement solutions and optimize marketing investment returns, while leading A/B testing and data analysis initiatives.

The ideal candidate possesses 5-7 years of digital analytics experience, holds a Bachelor's Degree, and is proficient in Adobe Analytics or Google Analytics. Benefit packages offered include medical, dental, and flexible time off.

Qualifications

• 5-7 years of digital analytics experience required.
• Expertise in designing analytics solutions and tagging.
• Knowledge of statistics and digital marketing channels essential.

Responsibilities

• Lead performance reporting and analysis for client engagements.
• Communicate analytics results simply to clients.
• Own all aspects of A/B testing.

Skills

Digital analytics experience

Adobe Analytics or Google Analytics

Data analysis and reporting

Advanced Excel or Google Sheets

HTML, CSS, JavaScript

SQL, Python, or R

Education

Bachelor's Degree in related discipline

Tools

Adobe Launch

Google Tag Manager

PowerPoint

Google Workspace

Customer Data Platforms

Job description

Mergeworld in Kansas City is seeking a Manager for Applied Intelligence to oversee performance reporting and analytics for various client engagements. You'll work closely with clients to deliver measurement solutions and optimize marketing investment returns, while leading A/B testing and data analysis initiatives.

The ideal candidate possesses 5-7 years of digital analytics experience, holds a Bachelor's Degree, and is proficient in Adobe Analytics or Google Analytics. Benefit packages offered include medical, dental, and flexible time off.