Applied Intelligence Lead - Data-Driven Marketing

Mergeworld; Boston (MA); Hybrid; USD 88,450 - 129,750; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401K

Flexible Time off & Holidays

Job summary

Mergeworld is seeking a Manager of Applied Intelligence to lead performance reporting and analysis for various client engagements in Boston, Massachusetts. The ideal candidate will have 5-7 years of digital analytics experience, particularly with Adobe or Google Analytics.

This role involves maximizing clients’ ROI through data analysis and innovative solutions, working closely with clients to tailor web analytics solutions. A Bachelor’s Degree is required, along with advanced skills in data presentation and analytics.

Flexible time off, competitive healthcare benefits, and a salary range of $88,450 - $129,750 are offered.

Qualifications

• 5-7 years of digital analytics experience in a data-driven environment.
• Hands-on experience using data for conclusion and client presentation.
• Experience managing and mentoring data analytics teams.

Responsibilities

• Lead performance reporting and analysis for client engagements.
• Maximize clients' return on marketing investment.
• Create solutions for complex business problems.

Skills

Digital analytics experience

Adobe Analytics or Google Analytics solutions

Data modeling

Advanced Excel or Google Sheets

Client communication

Education

Bachelor's Degree in related discipline

Tools

Google Tag Manager

PowerPoint

Job description

Mergeworld is seeking a Manager of Applied Intelligence to lead performance reporting and analysis for various client engagements in Boston, Massachusetts. The ideal candidate will have 5-7 years of digital analytics experience, particularly with Adobe or Google Analytics.

This role involves maximizing clients’ ROI through data analysis and innovative solutions, working closely with clients to tailor web analytics solutions. A Bachelor’s Degree is required, along with advanced skills in data presentation and analytics.

Flexible time off, competitive healthcare benefits, and a salary range of $88,450 - $129,750 are offered.