Apparel Growth Lead & Culture Expert

StockX Inc.; United States; Hybrid; USD 120,000 - 130,000; Full time

Job summary

StockX is seeking an Apparel Category Manager to own the end-to-end apparel category within a new, high-priority commerce initiative. You will be the in-house authority on fashion culture, pricing dynamics, and seller ecosystems, driving supply growth, engagement, and GMV.

You’ll recruit flagship sellers, develop seller strategies, and collaborate with product, marketing, and category teams to shape the playbook for future categories. This role blends culture fluency with strategic ownership.

Qualifications

• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems.
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives.
• Strong relationship builder with credibility among sellers, creators, designers, and community members.
• Entrepreneurial, scrappy, and energized by building something from the ground up.

Responsibilities

• Own the Apparel Category End-to-End: define and execute growth strategy for apparel within the platform.
• Be the Market & Culture Expert: maintain deep knowledge of apparel culture, key sellers, drops, and pricing dynamics.
• Supply & Creator Acquisition: build a pipeline of high-impact apparel sellers, shops, designers, and creators.
• Commerce Strategy & Category Moments: orchestrate apparel-specific moments, campaigns, and formats to drive engagement and conversion.
• Cross-Functional Leadership: work with product, engineering, partnerships, and category marketing to drive outcomes.
• Build the Playbook: document learnings and best practices for future categories.

Skills

Category management

Partnerships

Marketplace growth

Brand management

Operations leadership

Job description

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Apparel is foundational to StockX — not just as a category, but as an expression of identity, culture, and global trends.

We are expanding how apparel culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the apparel market — they live inside it.

The Apparel Category Manager is the single-threaded owner of apparel category growth within a new, high-priority commerce initiative. This person is the in-house expert on Fashion & Apparel culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

• The internal authority on the first-hand and second-hand apparel ecosystem
• The external face of StockX to apparel sellers, creators, designers, and community leaders
• The architect of the apparel go-to-market playbook for this new initiative

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to apparel within this initiative. As the category scales, you will grow into a leader overseeing a broader apparel portfolio and team.

What You’ll Do:

Own the Apparel Category End-to-End

• Define and execute the growth strategy for apparel within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms

Be the Market & Culture Expert

• Maintain deep, current knowledge of apparel culture, including:
• Key sellers, creators, designers, brands, and retailers
• Seasonal drops, brand dynamics, collaborations, and cultural moments
• Pricing dynamics, liquidity, and resale economics
• Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions

Supply & Creator Acquisition

• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce

Commerce Strategy & Category Moments

• Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback

Cross-Functional Leadership

• Work closely with Account and Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization

Build the Playbook

• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the apparel category team grows

About you:

• Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, designers, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up

Nice to Have:

• Existing network of apparel resellers, brand operators, designers, boutiques, or creators
• Experience buying and selling apparel or operating within resale or fashion marketplaces
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
• Experience working cross-functionally with product and engineering teams
• Experience running your own business or startup

Why This Role Matters:

Apparel will define the early perception and success of this new commerce initiative at StockX. This role sets:

• The cultural bar for the platform
• The go-to-market blueprint for future categories
• The credibility of StockX with the apparel community

You will have outsized influence on how StockX expands its leadership from marketplace into deeper cultural engagement.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Pursuant to the Colorado Fair Pay Act, the base salary range in Colorado for this position is $120,000 to $130,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses. Compensation in other geographies may vary.

About StockX

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. StockX reserves the right to amend this job description at any time. StockX may utilize AI to rank job applicant submissions against the position requirements to assist in determining candidate alignment.

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