APJ Growth Marketing Lead

Exa; Sydney Township (ND); On-site; USD 126,000 - 195,000; Full time

Job summary

Exa, a leading AI-first search engine company, seeks a Head of Marketing for APJ based in Sydney. You will define and drive the regional strategy, own the APJ marketing plan, and manage a scalable program across markets with a strong bias toward field events and developer outreach.

You will partner closely with Sales, Product, and Marketing to align on ICPs, campaigns, and enablement, while building and leading a growing APJ team and budget. An ambitious, data-driven leader will thrive here.

Qualifications

• 10+ years in B2B marketing at technology companies, including 3+ years leading marketing for APJ or a major part of it (ANZ plus at least one Asian market).
• Proven ownership of regional pipeline number and budget with ability to reconstruct numbers live.
• Hands-on experience with both direct and partner-led go-to-market, ideally including Japan.
• Strong sales partnership: operating rhythm built with Sales and SDRs, and the ability to push back on unsuitable requests.

Responsibilities

• Own APJ marketing strategy and budget; translate global priorities into APJ plan and prioritize markets.
• Build GTM for priority markets across ANZ, Japan, Southeast Asia, and India; determine direct, partner-led, or product-led motions.
• Own APJ pipeline targets and build programs to create qualified opportunities and move them through the cycle.
• Serve as marketing partner to APJ Sales, SDRs, and regional partners with aligned ICP and lead routing.
• Run PLG in region: developer events, hackathons, and local sponsorships; measure sign-ups and pipeline impact.
• Adapt Exa’s global positioning for APJ with local proofs, language, and emphasis; ensure brand and demand align.
• Select and manage agencies and vendors; set clear priorities and ensure quality delivery.
• Hire and lead the APJ marketing team as the region grows; build scalable playbooks for newcomers.

Skills

APJ marketing

Regional pipeline ownership

Direct & partner-led GTM

Sales alignment

Event marketing

Technical product knowledge

Regional autonomy

Team development

AI/LLM automation mindset

Job description

Exa, a leading AI-first search engine company, seeks a Head of Marketing for APJ based in Sydney. You will define and drive the regional strategy, own the APJ marketing plan, and manage a scalable program across markets with a strong bias toward field events and developer outreach.

You will partner closely with Sales, Product, and Marketing to align on ICPs, campaigns, and enablement, while building and leading a growing APJ team and budget. An ambitious, data-driven leader will thrive here.