APAC Marketing & Demand Gen Specialist

Cousera Internal Rehire Job Board

United States

Hybrid

USD 70,000 - 100,000

Full time

4 days ago

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Job summary

Coursera is seeking an enthusiastic Marketing Specialist to join our APAC team. You will execute regional tactical marketing plans to drive pipelines and revenue, collaborating with global marketing teams and sales partners to scale campaigns, events, and content across APAC.

You will manage ABM and demand generation programs, localise content for APAC, and support content development for Customer Success and Sales.

Qualifications

2-4 years of B2B marketing experience in the APAC region.
Experience working in or with a high technology sales department or SaaS B2B business environment.
Fluent in English; other languages are desirable but not required.
Proactive with strong initiative and results.
Comfortable working with a distributed team across regions.

Responsibilities

Assist in executing event marketing and demand generation programs including ABM campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals
Localise and adapt our library of content (eBooks, guides, webinars, tools, industry reports) for the APAC market
Support the development and re-purposing of relevant marketing content in support of the Customer Success and Sales teams as required.