APAC Marketing Specialist — Events & Demand Gen

Coursera; Melbourne (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Coursera, together with Udemy, is seeking an enthusiastic Marketing Specialist to join the APAC team. This role reports into the Head of Marketing, APAC and collaborates with global Udemy Business Marketing teams across Events, Demand Generation, Product Marketing, Performance Marketing, PR and Customer Marketing.

This is an excellent step to gain exposure to a wide range of marketing activities in the region.

Qualifications

• 2-4 years of B2B marketing experience in the APAC region (internships and volunteer work count!)
• Experience working in or with a high technology sales department or SaaS B2B business environment, with a basic understanding of sales cycles
• A proactive approach, with the ability to take initiative and achieve consistent results
• Comfortable working with a distributed team across regions
• A high level of attention to detail, with experience managing projects and meeting deadlines
• Familiarity with event marketing, social media marketing, demand generation, paid marketing and basic analytics.
• Fluent in English; other language skills are highly desirable but not required

Responsibilities

• Assist in executing event marketing and demand generation programs, including ABM campaigns, hosted events, tradeshows, webinars, and PR.
• Localise and adapt our content library for the APAC market.
• Support development and repurposing of marketing content for Customer Success and Sales teams.

Skills

Creative Thinking

Branding

Time management

Marketing automation

CRM systems

Graphic design

Tools

HubSpot

Marketo

Mailchimp

Job description

Coursera, together with Udemy, is seeking an enthusiastic Marketing Specialist to join the APAC team. This role reports into the Head of Marketing, APAC and collaborates with global Udemy Business Marketing teams across Events, Demand Generation, Product Marketing, Performance Marketing, PR and Customer Marketing.

This is an excellent step to gain exposure to a wide range of marketing activities in the region.