APAC Field Marketing Lead - Events & Growth

Veracross; Miami (FL); Híbrido; USD 110 000 - 170 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

MacBook Pro

32-inch monitor

Home/office setup allowance

Resumo da oferta

Veracross is seeking a Field Marketing Manager (APAC) to design and execute integrated programs, with a strong emphasis on events, partnerships, and regional growth. You will collaborate with sales, partners, and global marketing to deliver measurable ROI and scalable campaigns that align with business goals.

The role requires proactive, hands-on leadership and the ability to tailor programs for local markets while maintaining brand consistency across regions.

Qualificações

• 5+ years of B2B enterprise marketing experience (SaaS/tech preferred), with strong event and campaign expertise.
• Proven ability to design and deliver integrated programs that are hands-on and measurable with clear ROI across the funnel.
• Data-driven and creative problem solver, able to adapt programs for local markets while maintaining brand consistency.
• Strategic thinker with a hands-on, execution-oriented mindset able to shift from planning to delivery.
• Strong project management and organisational skills, able to juggle multiple priorities with attention to detail.
• Proactive, adaptable, and collaborative team player, comfortable in a small-team environment partnering across sales, partners, and global stakeholders.
• Proficiency with CRM and event marketing tools (e.g., Salesforce, automation platforms, registration/virtual event systems).
• Experience in EdTech would be great.

Responsabilidades

• Design and deliver events: Own planning and execution of a comprehensive annual events calendar across Asia Pacific with conferences, roadshows, executive roundtables, and partner programs (~70% focus).
• Integrate campaigns: Ensure events and field programs are part of a broader marketing approach with digital, email, and social activities.
• Shape regional execution: Contribute to APAC marketing strategy using local knowledge and customer/partner insights.
• Partner with Sales & Partners: Align with the field to drive pipeline creation, acceleration and revenue contribution.
• Engage existing customers: Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
• Own budget and ROI: Manage event budgets, measure performance, and report ROI against outcomes.
• Collaborate cross-functionally: Share insights on customer needs, competitive dynamics, and market trends to ensure APAC localization.

Conhecimentos

B2B marketing

Event marketing

Campaign design

ROI measurement

Cross-functional collaboration

Sales alignment

Project management

Ferramentas

Salesforce

Marketing automation

Registration/virtual event systems

Descrição da oferta de emprego

Veracross is seeking a Field Marketing Manager (APAC) to design and execute integrated programs, with a strong emphasis on events, partnerships, and regional growth. You will collaborate with sales, partners, and global marketing to deliver measurable ROI and scalable campaigns that align with business goals.

The role requires proactive, hands-on leadership and the ability to tailor programs for local markets while maintaining brand consistency across regions.