Analytics Analyst — Data-Driven Campaign Insights

Socket.dev; New York (NY); On-site; USD 56,000 - 72,000; Full time

Job summary

Zenith Analytics in New York is seeking a data-driven Analyst to join our Analytics team. You will pull and arrange data from multiple sources, build thoughtful reports, and present insights to clients in clear, actionable formats.

The role emphasizes collaboration with a Senior Analyst and Supervisor, delivering dashboards and narratives that influence media decisions. Strong communication, Excel/Power BI, and project management are essential; prior agency experience is a plus.

Qualifications

• Minimum one year of relevant experience.
• Strong communication skills.
• Agency experience highly preferred.
• Ability to speak and write professionally.
• Extensive experience working with Microsoft Office (PPT, Excel, Word).
• Knowledge of ad technologies: third party ad serving, rich media ad serving, and site-side tracking technologies: DART (standard and rich media), Atlas, Adobe Analytics, Google Analytics.
• Knowledge of broad range of online advertising media channels from Search, Programmatic, Social, Video, Audio, Connected TV, Out of Home.
• Ability to derive insights from observations, which aligns with campaign objectives.
• Demonstrated strong project management skills.
• Bachelor’s Degree in a related field.

Responsibilities

• Develop reporting for paid media channels, including digital, social, video, and programmatic
• Acquire data from digital media platforms, partner data sources, and third-party ad servers like Campaign
• Manager 360 (DCM) to develop and maintain client facing reporting and dashboards
• Manage and use Zenith proprietary business intelligence tools
• Cross-functional team collaboration and communication (Engineering, Data Governance, Advertising Operations, Strategy, Investment, etc.)
• Translate success metrics into tracking and reporting requirements
• Write clear concise reports and dashboards using Excel, PowerPoint, and data visualization tools,
• Summarizing data insights, outcomes and implications in a straight-forward and enlightening way
• Derive insights from campaign performance reports that are actionable
• Assist in department POVs and build upon department expertise

Skills

Strong communication skills

Ability to speak and write proudly?

Demonstrated strong project management

Agency experience

Microsoft Office proficiency

Ad technologies knowledge (DART/Atlas/

Education

Bachelor’s Degree in a related field

Tools

Microsoft Office

Job description

Zenith Analytics in New York is seeking a data-driven Analyst to join our Analytics team. You will pull and arrange data from multiple sources, build thoughtful reports, and present insights to clients in clear, actionable formats.

The role emphasizes collaboration with a Senior Analyst and Supervisor, delivering dashboards and narratives that influence media decisions. Strong communication, Excel/Power BI, and project management are essential; prior agency experience is a plus.