Analytics Operations Manager

Jordan Digital Marketing LLC; Austin (TX); Remote; USD 45,000 - 70,000; Part time

Job summary

Jordan Digital Marketing LLC is looking for an Analytics Operations Manager to optimize marketing processes for B2B clients. The role combines operational strategies with analytics tools to drive efficiency in marketing efforts. Ideal candidates have solid experience in marketing ops and familiarity with key tools like Hubspot and Salesforce, contributing to data-driven decision-making in a collaborative environment.

Qualifications

• 3+ years of hands-on experience in B2B marketing operations.
• Experience in marketing automation and data orchestration tools.
• Strong communication skills required.

Responsibilities

• Manage and optimize CRM and marketing automation tools.
• Track conversions and ensure data integrity for reporting.
• Collaborate across teams to improve marketing-sales alignment.

Skills

Google Tag Manager

Google Analytics

Javascript

HTML

Conversions API

CRM Management

Tools

Hubspot

Salesforce

Google Looker Studio

Marketo

Job description

About Us

Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marketing to deliver best-in-class results for startups, predominantly in B2B, SaaS, and Fintech. We drive real business growth for our clients by acting as an extension of their in-house team. We’re seeking an Analytics Operations Manager to join our paid acquisition team.

As an Analytics Operations Manager at Jordan Digital Marketing, you’ll act as a trusted operational partner to our clients and internal team. You’ll focus on maximizing marketing efficiency and effectiveness, managing marketing technology tools, understanding how those tools work together, and optimizing the processes behind them.

This is a part-time role with full-time potential for the right person.

What You'll Do

• Operations Optimization:

  • Marketing ops audits for our clients to help identify areas of opportunity

  • Manage and optimize CRM, marketing automation, and buyer intent tools

  • Automate processes, including cross-application integrations and workflow enhances

• Campaign Tracking & Lead Management

  • Conversion tracking setup and support for client advertising campaigns, including advanced tactics like CAPI, enhanced conversions, and offline conversions

  • Ensure accurate and efficient lead flow processing,g including routing, deduplication, and data hygiene, to maintain a high-quality database

  • Support campaign operations , including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies

• Cross-Functional Collaboration

  • Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting.

• Reporting

  • Own the design, creation, and maintenance of dashboards and reports in client tools such as Hubspot, Salesforce, Google Looker Studio and Sheets

  • Maintain data integrity across platforms to ensure reliable analytics and reporting.

  • Build reports that provide a clear view of marketing metrics and trends, enabling fast and impactful decision-making.

  • Assist in developing forecast models, attribution methods, and measurement frameworks.

Required Skills

• Google Tag Manager and Google Analytics

• Dev background (basic Javascript & HTML)

• Experience with offline conversion and conversion API setup for ad platforms.

• Experience with Stape and Taggrs

Who You Are:

• 3+ years of hands-on experience in B2B marketing operations

• Experience with marketing automation platforms, data orchestration tools, visualization tools, and database tools

• Experience with tools including Hubspot, Salesforce, Marketo, Google Tag Manager, GA4

• Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution

• Positive, energetic, and solution-oriented team player with a can-do attitude.

• Strong problem-solver, self-starter, and creative thinker.

• Excellent written and verbal communication skills.

Bonus Points

• Experience with Segment

• Experience with MMPs and app measurement

• Familiarity with ABM strategies and tools

• Experience with predictive analytics and advanced attribution modeling

• Experience working with clients