Analyst, Paid Media Reporting

Cypress HCM; New York (NY); On-site; USD 52,000 - 59,000; Full time

Job summary

Paramount Streaming is seeking a Jr. Analyst, Campaign Reporting to join our Paid Media team in New York. You will analyze campaign performance and translate data into actionable insights to support PlutoTV marketing efforts.

Onsite, full-time role with typical 9-6 hours. The ideal candidate has 1-2+ years of paid media experience and strong data visualization skills using Tableau, Data Studio, or Looker.

Qualifications

• Bachelor’s degree required.
• 1-2+ years in a paid media analyst role.
• Experience with ad servers and paid media platforms.
• Proficient in Excel, Tableau, Data Studio, or Looker for dashboards.

Responsibilities

• Analyze campaign performance and translate data into insights.
• QA raw campaign inputs for data accuracy.
• Maintain and enforce naming conventions.
• Create dashboards for marketing teams.
• Provide strategic recommendations on audience targeting and budget allocation.
• Bridge between BI/Data Eng and Marketing to optimize workflows.

Skills

Data analysis

Communication skills

Agile environment

Fast-paced work

Education

Bachelor’s degree

Tools

CM360

DV360

Google Ads

Meta Business Manager

Kochava

Adobe Analytics

Google Analytics

Tableau

Data Studio

Looker

Job description

Jr. Analyst, Paid Media Reporting

Location

New York, NY, 1515 Broadway

Work Schedule

Onsite full time, Monday through Friday

Hours

9:00 AM to 6:00 PM Eastern

Job Description

Join the Paramount Streaming team as a Jr. Analyst, Campaign Reporting focusing on our paid media efforts on PlutoTV.

Key Responsibilities

• Analyze campaign performance and turn data into clear, actionable insights
• Ensure data accuracy through QA of raw campaign inputs and support data aggregation
• Ensure naming conventions are being adhered to
• Create data visuals to showcase campaign reporting that is easy to digest for marketing teams
• Provide strategic recommendations on audience targeting, partner mix, and budget allocation
• Function as a bridge between BI/Data Engineering teams and translate to Marketing teams to solve and improve workflows to deliver business results
• Solve and improve workflows to deliver business results

What You Bring

• Bachelor’s degree
• 1-2+ years of experience in a paid media analyst role
• Background in media, app marketing, or entertainment is a plus
• Understanding of digital paid media metrics, attribution, and performance benchmarks
• Experience with ad servers such as CM360 and paid media platforms such as Google Ads, Meta Business Manager, or DV360
• Experience with MMPs, especially Kochava
• Experience with web analytics tools such as Adobe Analytics or Google Analytics
• Experience with analysis skills using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi-source data extraction
• Strong communication skills, enthusiasm, and a proactive work style
• Ability to work in a fast-paced agile environment with changing priorities

Pay Range

• $38.00-$43.00/hr