Analyst, Marketing & Technology

The Chronicle Of Higher Education, Inc.; Washington (District of Columbia); Hybrid; USD 59,000 - 73,000; Full time

Job summary

American University in Washington, DC is seeking an Analyst, Marketing & Technology who will lead marketing and promotion for recruitment and career events, while maintaining a robust virtual career center and tech suite. The role supports metrics reporting and outcomes tracking.

The position partners with students, employers, and AU’s Marketing team to drive engagement, manage systems, and oversee CRM platforms. Hybrid work with campus presence and standard business hours.

Qualifications

• Bachelor's degree or equivalent.
• 3-5 years of relevant experience.
• Experience in marketing and student engagement.

Responsibilities

• Market services to increase student engagement and access.
• Develop and execute marketing strategy and social media plans.
• Manage the Virtual Career Center and website.
• Coordinate newsletters and employer communications.
• Summarize and report branding and metrics.

Skills

Marketing strategy

Social media

Communication

Data & Analytics

Project coordination

CRM systems

Handshake

12Twenty

Website management

Education

Bachelor's degree

Master's degree

Tools

Quinncia

GoinGlobal

Firsthand/Vault

Handshake

12Twenty

Job description

American University is a student-centered research institutionlocated in Washington, DC, with highly-ranked schools and colleges,internationally-renowned faculty, and a reputation for creatingmeaningful change in the world. Learn more about American University

Department:

Kogod School of Business

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit representedby SEIU Local 500 - Provost & Enrollment Division. That meansthe terms and conditions of your employment are governed byuniversity policy (including the Staff Personnel Policies Manual)and any collective bargaining agreement entered into betweenAmerican University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Analyst, Marketing & Technology leads the marketing andpromotion of recruitment and career events and career developmentservices. This role also maintains a virtual career center(website), as well as a robust tech suite, and supports metrics andoutcomes reporting.

Essential Functions:

1.) Marketing and Communication

• Effectively market services to increase student engagement andaccess.
• Strategy: Create and implement comprehensive marketing strategyfor services. Develop and execute social media strategy includingLinkedIn groups related to career pathways with directors, socialmedia interns, and Kogod’s Marketing and Communication Team.
• Social Media: Stay abreast of social media trends, includingbest practices for determining return on investment. Monitorssocial media channels and responds to inquiries and comments in atimely manner.
• job Promotion: Promote job, internship, and other employeropportunities including curation and distribution ofnewsletters.
• Benchmarking: Develop and implement methods to determinemarketing communication effectiveness and explore new methods forreaching target audiences. Utilize engagement and usage data andfeedback from stakeholders to increase usage of techplatforms.
• Website Management: Manage web presence including VirtualCareer Center website and Canvas sites.
• Collateral: Maintain all office collateral, including virtualand print, and ensure messaging and quality are aligned withstandards. Maintain and create templates for presentations andexternal communication.
• Reporting: Manage branding of monthly, quarterly, and annualreports for employers, faculty, staff, and leadership. Contributeto internal communication materials.

2.) Systems Management

• Enhance student and staff usage of technology platforms.
• Systems: Maintains technology systems provided by externalvendors (e.g. Quinncia, GoinGlobal, Firsthand/Vault, Handshake,12Twenty, etc).
• Accounts: Maintain office’s accounts and administrative accessto systems (e.g. CareerLeader, Gallup Access, Handshake, 12Twentyetc).
• Subscriptions: Maintain internal documentation of techplatforms and subscriptions, contracts, and renewal dates. Manageoffice subscriptions to internal office accounts (zoom etc.).
• Training: Train staff on system upgrades, changes, and providealerts that may disrupt workflows. Coordinate training sessions,workshops, and create SOPs to educate staff members and students inthe optimal use of technology platforms.
• Access: Manage student access to relevant platforms andtroubleshoot user issues individual or in conjunction withvendors.
• Handshake: Serve as Handshake administrator for Kogodfacilitating account access, conducting CRM imports, coordinatingwith central AUCC staff, trouble-shooting account access, andmaintaining relevant documentation and training materials.
• Benchmarking: Stay informed about emerging technologies andrecommend updates and changes to improve efficiency andeffectiveness. Research new vendors/systems and makerecommendations regarding Implementation.

3.) Student Worker Supervision and Other Duties

• Supervise student workers and represent team.
• Supervision: Supervise team of student workers.
• Other duties as assigned: Facilitate special projects, serve oncommittees, etc. as needed.

Competencies:

• Championing Customer Needs.
• Evaluating and Implementing Ideas.
• Developing Plans.
• Making Accurate Judgments and Decisions.
• Building and Supporting Teams.

Position Type/Expected Hours of Work:

• Full-time.
• 35 hours per week.
• The schedule is 9am - 5pm, Monday - Friday with someevening/weekend hours.

Salary Range:

• $59,000.00 - $73,000.00 annually.

Required Education and Experience:

• Bachelor's degree or equivalent.
• 3 - 5 years of relevant experience.

Preferred Education and Experience:

• Master's degree or equivalent.
• 5 - 8 years of relevant experience.

Travel Required:

• Position requires domestic and international travel.

Additional Eligibility Qualifications:

1.) Values and Approach

• Team Orientation: Collaborate effectively and communicatetransparently while welcoming diverse viewpoints.
• Quality Focus: Consistently produce accurate and exceptionalwork in dynamic environment.
• Initiative and Ingenuity: Generate innovative ways to createand implement ideas.
• Continuous Learning: Maintain an optimistic outlook andadaptable approach to work.
• Inclusive Leadership: Inspire and motivate others to meet goalswhile providing clarity and empathy.

2.) Knowledge, Skills, and Abilities

• Solid marketing strategy, social media, communication andcomputer skills.
• Excellent interpersonal, team-building, and presentationskills.
• Ability to work independently.
• Ability to participate in multiple team projects.
• Proficiency in using technology platforms such as CRM systems,12Twenty, Handshake a plus.

Other Duties:

• Please note this job description is not designed to cover orcontain a comprehensive listing of activities, duties orresponsibilities that are required of the employee for this job.Duties, responsibilities and activities may change at any