Analyst, Digital Marketing

Victoria's Secret; Reynoldsburg, Northern (OH, KY); On-site; USD 60,000 - 90,000; Full time

Job summary

Victoria's Secret is seeking a full-time email marketing specialist to support execution, testing, and optimization of our international email program. You will coordinate with cross-functional partners, manage campaign operations, and help improve customer engagement across markets.

From Reynoldsburg, OH, you will analyze performance, assist with segmentation and personalization initiatives, QA campaigns, and contribute to faster, more efficient workflows while staying current on email

Qualifications

• Experience in email marketing and data-driven campaigns preferred.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and timelines.

Responsibilities

• Support the execution of daily email campaigns across international markets and customer segments.
• Develop campaign documentation and deployment instructions for cross-functional partners.
• Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.
• Coordinate audience segmentation and requirements with data partners.
• Support email template enhancements, personalization efforts and other optimization initiatives.
• Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.
• Analyze campaign results to provide actionable recommendations.
• Support testing initiatives across content, audience targeting and deployment strategies.
• Identify opportunities to improve processes, workflow efficiency and campaign execution.
• Support additional CRM projects as assigned.
• Stay up-to-date on email marketing innovations and best practices and proactively provide recommendations on new tactics and testing agenda

Skills

Campaign execution

Performance analysis

Cross-functional collaboration

A/B testing

Job description

Description

YOUR ROLE:

Full-time position supporting the execution, analysis, and optimization of our international email marketing program. This role manages campaign operations, coordinates with cross-functional partners, analyzes performance, and contributes to testing, targeting, and personalization initiatives designed to improve customer engagement and business results.

YOUR IMPACT:

• Support the execution of daily email campaigns across international markets and customer segments.

• Develop campaign documentation and deployment instructions for cross-functional partners.

• Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.

• Coordinate audience segmentation and requirements with data partners.

• Support email template enhancements, personalization efforts and other optimization initiatives.

• Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.

• Analyze campaign results to provide actionable recommendations.

• Support testing initiatives across content, audience targeting and deployment strategies.

• Identify opportunities to improve processes, workflow efficiency and campaign execution.

• Support additional CRM projects as assigned.

• Stay up-to-date on email marketing innovations and best practices and proactively provide recommendations on new tactics and testing agenda