Americas Senior Marketing Leader — Growth & Innovation

IRCA Group; Chicago (IL); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, & Vision

401(k) matching

Paid Vacation & Holidays

Employee Education Tuition Reimb.

Job summary

IRCA Group seeks a Senior Marketing Manager, Americas to shape and execute regional marketing for assigned segments of the portfolio. You will connect market insights with sales, culinary, product, and R&D to drive growth and create customer-facing campaigns.

The role requires moving fluidly between strategy and execution, building category plans, and leading innovation priorities. Chicago onsite three days per week is expected.

Qualifications

• Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field required; MBA or advanced degree preferred
• 7+ years of progressive marketing experience, preferably in B2B food ingredients, food manufacturing, foodservice, bakery, pastry, chocolate, confectionery, or related industries
• Proven experience developing and executing marketing strategies that support commercial growth

Responsibilities

• Lead portfolio management and innovation pipeline development for assigned categories within the IRCA Americas portfolio
• Develop and execute regional marketing strategies aligned with business objectives, customer priorities, and growth opportunities across the Americas
• Translate market trends, category insights, competitive intelligence, and customer needs into actionable commercial strategies
• Lead integrated marketing campaigns targeting Food Manufacturing, Chains, Distribution, and In-Store Bakery channels to drive market penetration, customer engagement, and revenue growth
• Partner closely with Sales, Culinary, Product Management, Business Development, R&D, Customer Service, and Communications teams to develop customer‑centric initiatives
• Build compelling sales enablement tools, including customer presentations, capability decks, product brochures, one‑pagers, innovation concepts, and tailored customer proposals
• Support strategic customer engagements by presenting category trends, portfolio solutions, innovation opportunities, and market insights that strengthen customer relationships and accelerate growth
• Collaborate with the Communications and Digital Marketing team to ensure consistent brand messaging across online and offline customer touchpoints
• Oversee the development and maintenance of innovation libraries, product concept databases, category assets, and commercial marketing tools in partnership with Culinary and Innovation teams
• Measure and analyze marketing campaign performance, KPIs, ROI, and customer engagement metrics, providing recommendations for continuous improvement
• Build strong partnerships with IRCA Academy chefs and cross‑functional partners to support commercial initiatives, category management projects, and customer experiences
• Manage relationships with external agencies, creative partners, research providers, and vendors, ensuring projects are delivered on time, within budget, and aligned with business objectives
• Manage marketing budgets and prioritize investments to maximize commercial impact and return on investment
• Mentor and guide junior marketing team members as appropriate, fostering collaboration, accountability, creativity, and professional development
• Perform other related duties as assigned

Skills

Marketing strategy

Portfolio management

Category marketing

Sales enablement

Project management

Communication & presentation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field

Tools

PowerPoint

Excel

CRM tools

Marketing platforms

Job description

IRCA Group seeks a Senior Marketing Manager, Americas to shape and execute regional marketing for assigned segments of the portfolio. You will connect market insights with sales, culinary, product, and R&D to drive growth and create customer-facing campaigns.

The role requires moving fluidly between strategy and execution, building category plans, and leading innovation priorities. Chicago onsite three days per week is expected.