Gourmet Brand Activation Specialist - Chef-Facing

IRCA Group; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Medical, Dental, & Vision

401(k) matching

Paid vacation and holidays

Tuition reimbursement

Job summary

The IRCA Group is looking for a Brand Specialist to drive chef-facing activation and demand creation across East coast & Midwest markets. This high-impact, non-commercial role strengthens brand pull, elevates product adoption, and supports sales effectiveness through technical expertise and field execution.

Travel approximately 50% nationally to major markets such as NYC, Miami, Las Vegas, LA, Chicago, Seattle, and Toronto, collaborating with sales leadership and culinary professionals.

Qualifications

• 7+ years of relevant experience in pastry, culinary, foodservice, or gourmet brands.
• Pastry or culinary background strongly preferred; chef experience is a plus.
• Strong technical credibility and the ability to engage chefs at a high level.
• Excellent communication, presentation, and relationship-building skills.
• A high-energy, hands-on professional with an educator mindset.
• Ability to work independently in the field while remaining highly collaborative.
• Comfortable in a non-commercial role, focused on demand creation and brand activation.

Responsibilities

• Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events
• Act as a technical and culinary expert across the IRCA Group Gourmet portfolio (Domori, Cesarin, Ravifruit, Dobla, JoyGelato, IRCA, Graffiti Sprinkles)
• Translate product features into practical, solution-driven applications for chefs and end users
• Build strong relationships with chefs, bakers, and culinary professionals, positioning IRCA Group as a trusted long-term partner
• Collaborate closely with Sales Managers to support priority opportunities and strategic projects (no direct pricing or account ownership)
• Provide market feedback and qualitative insights to help guide portfolio focus and commercial strategy
• Coordinate and support the Promoter Program, ensuring alignment with sales priorities and high execution standards
• Support new product launches through pull initiatives and chef engagement
• Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto
• Travel approximately 50% nationally

Skills

Pastry/Culinary brands

Chef engagement

Technical credibility

Communication & presentation

Independent field work

Collaborative team player

Job description

The IRCA Group is looking for a Brand Specialist to drive chef-facing activation and demand creation across East coast & Midwest markets. This high-impact, non-commercial role strengthens brand pull, elevates product adoption, and supports sales effectiveness through technical expertise and field execution.

Travel approximately 50% nationally to major markets such as NYC, Miami, Las Vegas, LA, Chicago, Seattle, and Toronto, collaborating with sales leadership and culinary professionals.