Americas Brand Strategy Lead — Star Wars & Marvel

Disney Cruise Line - The Walt Disney Company; Glendale (CA); On-site; Confidential; Full time

Job summary

Disney Consumer Products, part of The Walt Disney Company, seeks a Senior Manager, Americas Brand Commercialization, based onsite in Glendale, CA. You will partner with global brand teams to shape regional strategies for Star Wars, Marvel, and 20th Century brands, driving alignment and commercial impact across the Americas.

Lead Brand Plans, craft strategic narratives, and deliver influential presentations for leadership and partners.

Qualifications

• 5-7+ years of progressive brand/franchise experience.
• Strong understanding of the Star Wars, Marvel, and 20th Century Studios brands.
• Excellent presentation skills and demonstrated ability to craft stories.
• Experience with Excel, Word, Keynote & PowerPoint, and other asset management software.
• Ability to build trust and strong relationships with studio partners, executives, and cross-functional partners. Agile and responsive – can thrive in ambiguous business situations.
• Proven ability to be resourceful, decisive, confident under pressure, and comfortable working in a fast paced, growth-oriented environment.
• Strong organizational and analytical skills; attention to detail.
• Outstanding creativity and drive; excellent written and oral communication and collaboration skills.
• Availability/flexibility in schedule that may include working on weekends.
• Available for business travel as needed. Possess a valid passport

Responsibilities

• Represent the franchise as a confident and engaging storyteller, creating and delivering impactful presentations and communications that build alignment, advocacy, and excitement
• Support & deliver Disney brand strategies for the Americas
• Serve as the regional brand expert, maintaining a deep understanding of global brand objectives, content priorities, brand standards, and market opportunities
• Lead the development of detailed Brand Plans that communicate strategic recommendations by synthesizing brand performance, financial analysis, consumer insights, market trends, retailer activity, and business priorities
• Lead the creation and delivery of presentations, strategic narratives, updates, and planning materials for leadership, cross-functional teams, licensees, retailers, and other key partners
• Establish and oversee key timelines, milestones, and cross-functional workstreams to ensure successful delivery of brand priorities and launches
• Represent the brand in strategic partner discussions and high-impact external engagements, acting as a trusted and knowledgeable brand lead
• Build strong relationships across global, regional, and cross-functional teams, driving alignment, improving ways of working, and ensuring clear and timely communication of brand priorities
• Manage and develop a direct report

Skills

Brand management

Presentation skills

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor's degree in business or related field

Tools

Excel

Word

Keynote

PowerPoint

Asset management software

Job description

Disney Consumer Products, part of The Walt Disney Company, seeks a Senior Manager, Americas Brand Commercialization, based onsite in Glendale, CA. You will partner with global brand teams to shape regional strategies for Star Wars, Marvel, and 20th Century brands, driving alignment and commercial impact across the Americas.

Lead Brand Plans, craft strategic narratives, and deliver influential presentations for leadership and partners.