Americas Brand Strategy & Storytelling Lead

1163 Disney Consumer Products, Inc.; Glendale (CA); On-site; USD 139,000 - 187,000; Full time

Job summary

The Senior Manager, Americas Brand Commercialization at Disney Consumer Products, Inc. leads regional brand strategy for the Star Wars, Marvel and 20th Century Studios portfolios across the Americas, shaping recommendations and guiding execution with global teams and cross-functional partners.

Based onsite in Glendale, CA, you will develop detailed Brand Plans, deliver strategic narratives, and manage timelines and stakeholder alignment to drive commercial return while leading a direct report

Qualifications

• 5-7+ years of progressive brand/franchise experience.
• Strong understanding of the Star Wars, Marvel, and 20th Century Studios brands.
• Excellent presentation skills and demonstrated ability to craft stories.
• Experience with Excel, Word, Keynote & PowerPoint, and asset management software.
• Ability to build trust and strong relationships with studio partners, executives, and cross-functional partners.
• Agile and responsive – can thrive in ambiguous business situations.
• Strong organizational and analytical skills; attention to detail.
• Outstanding creativity and drive; excellent written and oral communication and collaboration skills.
• Availability/flexibility in schedule that may include working on weekends.
• Available for business travel as needed.
• Possess a valid passport.

Responsibilities

• Represent the franchise as a confident and engaging storyteller, creating and delivering impactful presentations and communications that build alignment, advocacy, and excitement
• Support & deliver Disney brand strategies for the Americas
• Serve as the regional brand expert, maintaining a deep understanding of global brand objectives, content priorities, brand standards, and market opportunities
• Lead the development of detailed Brand Plans that communicate strategic recommendations by synthesizing brand performance, financial analysis, consumer insights, market trends, retailer activity, and business priorities
• Lead the creation and delivery of presentations, strategic narratives, updates, and planning materials for leadership, cross-functional teams, licensees, retailers, and other key partners
• Establish and oversee key timelines, milestones, and cross-functional workstreams to ensure successful delivery of brand priorities and launches
• Represent the brand in strategic partner discussions and high-impact external engagements, acting as a trusted and knowledgeable brand lead
• Build strong relationships across global, regional, and cross-functional teams, driving alignment, improving ways of working, and ensuring clear and timely communication of brand priorities
• Manage and develop a direct report

Skills

Brand/franchise experience

Brand portfolio knowledge

Presentation skills

Relationship building

Agile and responsive

Education

Bachelor’s degree in business or related field or equivalent experience

Tools

Excel

Word

PowerPoint

Keynote

Job description

The Senior Manager, Americas Brand Commercialization at Disney Consumer Products, Inc. leads regional brand strategy for the Star Wars, Marvel and 20th Century Studios portfolios across the Americas, shaping recommendations and guiding execution with global teams and cross-functional partners.

Based onsite in Glendale, CA, you will develop detailed Brand Plans, deliver strategic narratives, and manage timelines and stakeholder alignment to drive commercial return while leading a direct report