Brand & Franchise Strategy Assistant Manager

Disney; Annapolis (MD); On-site; USD 27,552 - 41,328; Full time

Job summary

Disney is seeking an Assistant Manager to support North America brand commercialization initiatives. The role focuses on improving and executing strategies for licensing, retail, and consumer engagement, working with Disney Licensing and Retail partners.

You will help develop campaigns, coordinate assets, and contribute to brand activations including social media and digital advertising. Bachelor’s degree required with 3+ years in brand or advertising roles.

Qualifications

• Bachelor's degree required.
• 3+ years in brand management, franchise, or advertising.

Responsibilities

• Assist in developing and implementing North America brand strategies to drive business outcomes across products, retail, and creative plans.
• Support commercialization strategies through marketing campaign ideation and development for retail and licensing partners; gather customer insights and inform future tactics.
• Lead retail and social advertising approvals, broaden and maintain brand assets including decks, sell sheets, content calendars, and press clearances where needed.

Education

Bachelor's Degree

Tools

Keynote

Microsoft Outlook

Google Docs

Job description

Disney is seeking an Assistant Manager to support North America brand commercialization initiatives. The role focuses on improving and executing strategies for licensing, retail, and consumer engagement, working with Disney Licensing and Retail partners.

You will help develop campaigns, coordinate assets, and contribute to brand activations including social media and digital advertising. Bachelor’s degree required with 3+ years in brand or advertising roles.